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Ever since couturier Paul Poiret launched the perfume house Parfums de Rosine in 1911, fashion and fragrance have always had an unbreakable link – a seam and a stitch that has brought them together. Today fashion houses, high street brands, and all that sits in between, have fragrances in their portfolio, attempting to, with varying degrees of success, distill their brand identities into scents that provide an accessible entry point for the consumer.

Founded in 1994, AllSaints, the London-based fashion brand, has always moved to the beat of their own drum, so it’s no surprise that it has taken them a long time to get into the fragrance market. AllSaints is all about a free-spirited coolness – an easy, ‘I wear what I want’ spirit. With a price point elevated above many high street brands, AllSaints has always struck me as a place one goes for pillars in their wardrobe – investments like a leather jacket that goes with anything, perhaps. It’s a brand that favours neutral colours, with an aesthetic that enjoys contrasts – juxtapositions of hard and smooth, of wood and metal.

With their debut collection of fragrances, AllSaints has captured the laid back, London-spirit of their brand in three scents that “contrast, complement and contradict”.  The fragrances – Sunset Riot, Metal Wave and Incense City – are housed in structured square bottles topped with concrete caps. The boxes and labels each feature a polaroid negative of a flower – a design touch intended to showcase the link between fragrance and memory. It’s a collection that has been put together with clear thought and vision, and truthfully, this shows in the fragrances themselves.

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I’m always crushing on something scented or other. My nose knows no limits. Candy Crush is where I showcase the beautifully scented things I’m crushing on right now so you can hopefully develop a crush too.

Look! At! This!

Is it not a thing of beauty? A resplendent rock! A glorious rainbow of loveliness! A majestic talisman befitting of the iconic juice it hides inside. This is ALIEN by MUGLER housed within the new We Are All Alien Collector Bottle and it is simply a thing of beauty. Now, I could go to great lengths to explain exactly why this has made it to the Candy Crush list this week, but it’s kind of obvious, don’t you think? So instead, I’ll simply say this: look at it!

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I love Britney Spears. I have done since ‘…Baby One More Time’ hit the airwaves in 1998. That’s twenty years of being a Britney fan. I grew up with her music so it would be pretty TOXIC for me to turn on her now. I mean, I LOVE ROCK ‘N’ ROLL but Britney is my favourite, her music makes me STRONGER and whilst SOMETIMES there have been FREAKSHOW moments and things have often been a CIRCUS, I have always ensured that I WILL BE THERE for Britney. I support Ms. Spears because she will always GIMME MORE and I’m LUCKY to have someone who will provide me with the daily motivation I need to DO SOMETHIN’ – to tell me to WORK BITCH when I most need it. Basically, Britney, what Im trying to say is that I’M A SLAVE 4 U and you can have a PIECE OF ME whenever you damn well please.

OK. I’ll stop now. I promise.

Music career aside, Britney has had huge success with her perfume empire. Fantasy is one of the best selling celebrity fragrances on the market and has outlasted so many others from a whole host of her contemporaries. It’s also the best example of a fruity, cupcake floral there is and you can come at me if you think otherwise. This summer, Britney is treating us to a brand new fragrance – the provocative Prerogative, which takes its name from her hit single (a Bobby Brown cover) and Greatest Hits album. Prerogative is designed as a “break the rules” kind of a fragrance, created for all Britney fans, regardless of gender. It comes with the battle cry that we can all do whatever the hell we want. Well what I wanna do right now is review the heck out of this fragrance, and if Britney endorses that with this “do whatever you want” scent, I’m a do it.

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If there is one fragrance I’m asked for my opinion of more than any other it’s Aventus by CREED. Seriously, I regularly get emails from readers or DMs on social media from followers asking me what I think about this super popular masculine fragrance. Aventus has achieved cult status amongst fragrance obsessives and casual observers alike. It’s a perfume I find myself talking about a lot – I so often have conversations with men about Aventus, whether they are into perfume or not, because it’s often the first fragrance they mention. But why? What makes Aventus special? Why has it resonated so well? I’m genuinely curious.

Aventus launched in 2010 – the year that the house of CREED celebrated its 250th anniversary. According to the brand, CREED perfumer Olivier Creed was inspired by Napoleon Bonaparte, choosing to use a host of ingredients that had a link to the French military leader. Structurally it is not an unusual fragrance – the top notes are fresh and citrussy (bergamot, blackcurrant, apple and pineapple), whilst the rest is floral, aromatic and warm (jasmine, rose, patchouli, amber etc.)

So, what is all the fuss about?