Let’s talk Juliette Has a Gun. This is a brand that sits at the intersection of mainstream and niche, with a novel olfactory output that is luxurious yet accessible, presented at a relatively reasonable price point (in niche terms, let’s be real). The brand, which was started by Romano Ricci, Nina Ricci’s great-grandson, launched in 2006 and has since unleashed a number of rebellious perfume characters that don’t take themselves too seriously. Scents like Miss Charming, with her innocent smile of strawberries and rose, and Lady Vengeance with her velvet claws painted in a deep shade of red, each showcased Juliette as a brand with a punky attitude and a unique approach to perfume. Juliette Has a Gun is an irreverent brand that may not take itself too seriously, but certainly is serious when it comes to perfumery.
I’ll admit that some of the more recent launches from Juliette Has a Gun have been a bit lacklustre. They’re always pleasant and wearable, but scents like Vanilla Vibes, Lipstick Fever (all lippie, no ‘fever’, that one) and Not a Perfume Superdose haven’t, in my opinion, lived up to the excitement of the brand’s earlier scents. It seems like they’ve moved away from creating distinct olfactory characters to something more straightforward – the quality is still there, but the playfulness isn’t as vivid. Anyway, that said, I am always keen to see what Juliette is up to and always happy to get involved with whatever mischief she may have got herself into.
With that in mind, Juliette’s latest, the intriguingly named ‘Musc Invisible‘, caught my eye. Described as “a soft, warm and cosy composition, as comfortable and unfussy as your favourite pair of jeans”, Musc Invisible showcases Juliette at her most casual. She’s taken off her heels and replaced that killer red lip with a ballerina pink gloss, thrown on a super fashionable street look and is off to take a number of posed pictures for the gram, boyfriend in tow (someone’s gotta take the shot, right?) This is Juliette dressed down but is it interesting? You’ll have to read on to find out!