The Candy Perfume Boy has afforded me with a huge number of wonderful opportunities and amazing moments over the years, but to date, none have been more awe inspiring than a trip that happened earlier this year. I was invited to attend the launch of an entirely new brand called Anima Vinci in none other than Grasse: the home of perfumery in the South of France. Who could say no to a morning spent picking rosa centifolia in a small field in the centre of Grasse, followed by a trip to Art et Parfum, the home of legendary perfumery Edmond Roudnitska? Not this blogger, that’s for sure!

Anima Vinci was founded by Nathalie Vinciguerra, a Corsican native who has dedicated her career to perfumery, working at Penhaligon’s and L’Artisan Parfumeur as Creative Fragrance Director. During her time with these brands she developed over 40 fragrances, so Nathalie knows perfumery, that much is evident and her fragrance brand celebrates both passion and energy (two things Nathalie has in abundance) through five fragrances that pay homage to key olfactory families. In Latin, Anima means ‘soul’ and Vinci means ‘to conquer’ and if these five fragrances do anything it’s conquer the senses and energise the soul. Anima Vinci is a brand you’re going to want to know about and in this piece I hope to introduce you to the five wonderful fragrances in the collection.