Sex sells, as they say, and the world of perfume is certainly no exception. We are constantly bombarded with hyper-sexualised images of men and women, gently caressing perfume bottles and writhing around in faux wind-machine-assisted ecstasy, all just to spur us to part with cash at our local branch of Debenhams. Some brands go even further and play with the naked form in a deliberately shocking way, like Tom Ford with his verging-on-the-obscene Terry Richardson ad campaign for Tom Ford for Men, for example, or even Yves Saint Laurent and their slightly more tasteful, but still completely full frontal print ad for M7 (both NSFW links courtesy of Mr. Ford’s artistic direction, FYI).
But what makes a perfume sexy? Well, one would think that the answer to this question is entirely subjective, and in reality I think that is most likely to be the case. I imagine our idea of ‘sexiness’ in scent to be similar to the appearance of love potions in the world of Harry Potter (bear with me here), where the smell that each potion exudes is unique to the individual that sniffs it, depending on what they find attractive in a person. To put it another way – one man’s sexy fragrance is another’s olfactory cold shower, and it would be true to say that many supposedly ‘sexy’ scents fail to deliver, whereas the most seductive scents seem to be those that aren’t necessarily billed as such – sexy surprises, if you will.
One fragrance that makes rather bold claims about being ‘hot’ is 4160 Tuesdays’ ‘The Sexiest Scent on the Planet. Ever. (IMHO)‘. Well, that’s what one would think from the name, but in reality this perfume, which was originally created by perfumer Sarah McCartney as a base for her Gin Garden scent and inadvertently named by a Tatler journalist, has a moniker that is served with tongue pressed firmly in cheek. The truth however, is that this fragrance is wonderfully executed, delicious and one of the easiest scents to wear on the planet. Ever.