I have a test for masculine fragrances to identify whether they meet the mark or not. I call it ‘The Nigel Test’. Nigel, as you may be aware is my husband and he, in his very discerning way only wears masculine scents, and only ones that he deems to smell rather luxurious. The test always starts the same way. I spray on a scent to test it. The other Mr. Dunckley quickly appears to enquire as to what I am wearing. “It’s so and so”, I say “do you like it”. “It’s ok”, he says. Cut to a few days later and the bottle is missing. Some scented sleuthing will unearth the fact that the crime was committed by Mr. Dunckley in the living room, with 10 sprays to the chest.
I give you this back story because this was exactly the case with Gruhme No.14, which landed on my doorstep recently and was quickly snapped away by Nigel, who wore the heck out of it for a good week. I let him get away with his crimes for two reasons; 1) he puts up with me, so a degree of leniency with light fingered endeavours is only fair; and 2) it gives me the chance to smell a scent on someone else, which usually gives me a good idea of the sillage and signature. So, in short, in the case of Gruhme No.14 (or The People vs Nigel Dunckley), the fragrance receives approval from Messrs Dunckley in unison.
The Gruhme brand is the passion project of corporate lawyer, Rob Hallmark who, after spending a number of years working in law, decided to build his own business of men’s products having not been able to find a “strong male brand” to identify with. Gruhme is the result and they now have two fragrances, the second of which, the aforementioned (and Beauty Shortlist Award Winner for ‘Best Masculine Fragrance’) No.14 is a more highly concentrated version (14% as opposed to 10%) of their debut scent. Gruhme describes No.14 as an “evening variant” of their “sensual and aromatic” flagship fragrance. It’s passed the ‘Nigel Test’, but let’s see how it fairs in the ‘Smell Test’.