When spending a significant portion of one’s time reviewing new launches from both mainstream and ‘niche’ (a word that seems to mean less and less nowadays) houses, it’s not too difficult to find oneself craving something entirely new – perfumes that, unlike many, quietly assert themselves as genuinely fresh and interesting. Is it too much to ask for a breath of fresh every now and then?

4160 Tuesdays is a brand that feels different and approaches things from an entirely new angle. With a touch of British eccentricity, each of the 4160 Tuesdays perfumes tells a story – a series of olfactory novellas if you will – and believe me when I say that these are stories well worth listening to.

Created by writer, perfumer and ex-Lush employee (where she worked as head writer for 14 years) Sarah McCartney, the 4160 Tuesdays’ ethos is simple: “If we live to until we’re 80, we have 4160 Tuesdays. That’s all. Let’s not waste them“. Let’s spend that time making and appreciating the most beautiful things we can.

Two of the most enjoyable stories told by 4160 Tuesdays are Urara’s Tokyo Cafe (a scent made for a charity event held at the aforementioned cafe) and Sunshine and Pancakes (“the ideal 1970s British holiday at the seaside”). So, if you’re all sitting comfortably I shall begin to tell you about two captivating stories…