It’s Monday, and you know what that means? It means it’s time for a new IGTV video (if I remember to do so, which I have, in fact, done so today!). This week I’m sniffing five new fragrance launches that you need to know about. They include, something pink and fruity from Moschino, something chic and contemporary from Shiseido, and something jammy and tart from Jo Malone London, plus a few more wonderful things. To watch, click here, or head below the jump for the embedded video! Enjoy!

It’s not often that I experience love at first sniff, but in the case of Oak Wood, my immediate thought upon spraying it on my skin was “oh, I love this” and my secondary thought was “I’m going to wear the heck out of this”. Spoiler alert: I do and I did. But hold up, let’s talk a bit about this fragrance before we go right into the nitty gritty of whether I love it or not (I do, obv.). Sunspel is a luxury British clothing brand that focuses on high quality wardrobe staples and knitwear. Their aesthetic is very neutral and smart (and a little Scandi?). Oak Wood fits in nicely.

Sunspel tasked British perfumer Lyn Harris (formerly of Miller Harris, now of Perfumer H) to create their debut fragrance. The brand had previously created signature sweatshirts for Harris, featuring the names of two of her Perfumer H fragrances (I really want one of those, btw) so it feels like an organic partnership. Harris said she wanted to “create something that represented the beauty of the English countryside” because for her “that’s what really represents the brand, Sunspel”. The name Oak Wood was her working title for the fragrance.

When I review a scent I don’t just think about the words I want to use to describe it, I also consider how I’m going to capture the essence of the scent in the accompanying images. To photograph Oak Wood, I took a long walk with my husband and Pugsley, our pug. We ventured onto the thrift that is a short walk from our house and got lost in the winding paths that led us through the growing saplings that represent a forest in its infancy. We walked past reeds and brush, treading on gravel paths scattered with fiery leaves decaying in the autumn air. I was wearing Oak Wood and it felt so poignant in such a beautiful space. It all just felt right. These photographs represent Oak Wood and the feelings of that day.