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The colour white is achromatic – it has no hue. But white is not the absence of colour, it is the abundance of it. White is what the eye sees when the three primary colours are viewed simultaneously. So despite our connotations of purity, of perfect white snow and  blankness, the colour white is actually representative of something multifaceted, chaotic and brilliant. For Map of the Heart, the subversive Australian niche brand, the colour white represents love.

White Heart v.7 is Map of the Heart’s latest fragrance. It follow’s  last year’s Pink Heart v.6 and is billed as ‘The Heart of Love’. It’s actually a very tricky perfume to define one that seems to enjoy jumping across many fragrance families and presenting florals, woods, spices, and aldehydes in a jumbled composition that holds interest due to its contrasting and confusing nature. I bet that description has caught your interest…