“Perfumed escapism” – that’s what Nick Steward, founder of indie brand Gallivant, aims to bring to the world with his collection of city-inspired scents, and let’s be real, if there ever was a time when we needed to be transported elsewhere by perfume, now is it. With so many people under lockdown or working from home, and unable to travel, all because of the global Covid-19 pandemic, Gallivant provides virtual tours of faraway places, all through the medium of olfaction. Gallivant makes this big old world a much smaller and more accessible place, all with just one spritz of their transportive perfumes.
With their latest launch, Gallivant whisks us away to Uzbekistan and the noble city of Bukhara. This “fairytale city on the Silk Road”, as Gallivant puts it, is home to beautiful, colourful architecture, talented artisans, welcoming people and a melting pot of spices, fabrics and fruits. Gallivant worked with perfumer Ralf Schweiger (Lipstick Rose by Frederic Malle; Eau des Merveilles by Hermès, and so many more iconic scents) to distill the city of Bukhara into olfactory form. Together they chose the luxurious and elegant note of iris as Bukhara’s core material. To be honest, they had me at “orris”.