To blind buy or not to blind buy, that is the question. Shakespeare said that didn’t he? Well, he said something along those lines anyway. The blind buy is for those thrill-seeking perfumistas who like the adrenalin rush, it’s like playing Russian Roulette, except with perfume instead of the bullets and a fraction of the danger.

What is a Blind Buy?

I’m sure most of the lovely people reading this post are familiar with the blind buy but for those who aren’t, a blind buy (or blind trade) is simply where a fragrance is purchased completely untested.

From my experience, a blind buy can happen for many reasons; perhaps there has been a lot of buzz on the internet about a particular fragrance or the notes list sounds right up your street or even a favourite house/brand releases a brand new fragrance that you simply must have.

I’m sure you’ve all been there, reading reviews from a variety of blogs and websites and thinking ‘I know I’m going to like this’ before reaching for the credit card.