I do like a nice surprise, especially when perfume is concerned, and definitely when my cynical perfume blogger hat is firmly atop my head. adidas ORIGINALS by Jeremy Scott, the first fragrant collaboration between the legendary sportswear brand and the pop-culture dabbling designer, is one such surprise and I have no shame in admitting that I really do like it much more than I thought I would. As will be a shock to nobody, I’m not a hugely sporty person, and my personal style certainly couldn’t be described as ‘pop-fashion’ (as Scott’s designs are). Further to this, Scott’s first olfactory creation for MOSCHINO (the disappointingly ‘style over substance’ scent that is TOY) didn’t fill me with too much hope for a masterpiece. All-in-all, I didn’t expect to think much of this new collaboration. I was wrong, of course.
adidas ORIGINALS by Jeremy Scott makes a statement right from the moment one removes it from the “thermoformed velvet” placement inside it’s shoe box-like outer packaging. The bottle, which is shaped like one of Scott’s ‘winged’ adidas high-tops will divide opinion but personally, I think it’s really cool and it’s as much a decorative object as it is a vessel for the fragrance. Speaking of the perfume, adidas and Jeremy Scott have worked with perfumers Maurice Roucel (Musc Ravageur, Gucci Envy & Iris Silver Mist) and Philippe Roques to create a blend that reportedly “defies expectations with a unisex formula that contrasts masculine and feminine” – and you know what? They’ve done exactly that!
“Fashion designer, Jeremy Scott defines pop fashion. His brand of rebellion-humurous, optimistic-polished is irresistible to international pop stars and style-makers alike. His vision for remixing and elevating popular culture – with spectacular results – tells the story of the possible made real. There are no limits. There is no questioning. Reality will bend. His first fragrance, Jeremy Scott for adidas ORIGINALS, embodies the high-contrast world of pop fashion where imagination is everything.”
– adidas ORIGINALS