How is it the end of 2015 already? Seriously, I feel like things were only getting started! Anyway, seeing as it is very nearly the end of the year it can only mean one thing: The Candies! That’s right, it’s now time to take a look back at 2015 to identify the good, the bad and the downright ugly perfumes of the year. As always, it has been an active year for the industry and we’ve seen some great stuff. We’ve also seen some pretty dreadful stuff as well. It will make for exciting reading, I’m sure,
This year, I’ve done a bit of tinkering around with the awards we have on offer. Most have stayed the same however, we have said goodbye to the Best Celebuscent Award because really, celebrity fragrances appear to be on the out and I honestly don’t think I’ve even reviewed one this year. We’ve also said goodbye to the Best Advertising Campaign Award which has now been replaced with the Best Top-Down Design Award, an accolade that celebrates those perfumes that get the juice, bottle and advertising spot on. Finally, I’ve also added a new award this year for Best New House, which aims to highlight the best new fragrance brand launched within the year. Other than that all is the same.
So without further ado, ladies and gentleman of the perfume loving community, please take your seats, adjust your undergarments and fix your weaves as we are about to commence The Candies 2015. We require silence within the auditorium, selfies are banned and everyone must be suitably perfumed. Them’s the rules. There will be snark, there will be gushing sentimentality and there will be more hyperbole than you can shake a stick at, so gird your loins, dear readers, and get ready for the alternative perfume awards!
Also, please be sure to head on over to Persolaise’s blog to check out his round-up of perfume in 2015.
It’s time to put on the Marigolds and start scrubbing because the new fragrance from MOSCHINO is here, and it’s very much channelling spring clean couture. The concept of this eye-catching new scent, the superbly named ‘Fresh Couture‘, is an interesting one. Packaged within the familiar form of an everyday household item, namely a bottle of spray cleaner, Fresh Couture has been created to “juxtapose the most mundane and commonplace of all products, the household cleaner, with something so precious – the juice of a luxury brand’s fragrance”. It is this “dichotomy of high and low”, i.e. the luxury of a fragrance and the value-lacking vessel of a functional cleaner, that is Fresh Couture’s inspiration, and it’s served with Creative Director, Jeremy Scott’s playful signature.
Unlike MOSCHINO’s other kitsch fragrance, the cute teddy bear that is ‘TOY‘ (all style and no substance, as much as I hate to admit it), Fresh Couture is delivered with a definite concept behind the juice. The whole thing plays, unsurprisingly on the idea of freshness in a feminine way boasting notes of citrus, flowers and woods. What could be more MOSCHINO than a “surprising and ironic perfume”, says the brand, and whilst I may not be on board with the idea of this being surprising or ironic, I’m perfectly happy to concede that Fresh Couture says ‘MOSCHINO’ right from head to toe. I should mention that it’s also quite a bit of fun, too.
It’s that time again. That’s right, we’re at the end of a quarter (specifically quarter three of 2015), which means that it’s time for another instalment of The Candy Perfume Boy’s Hitlist. First things first though, an apology. Over the last month or so I have been more than a bit sporadic with updating this blog and posts have been scarce. Unfortunately, writing about perfume is a passion of mine that sometimes has to take a back seat when work and everyday life gets in the way. Right now, I’ve been going through some stressful home things (nothing bad, in fact it’s good, but still stressful), so please accept my apology for my lackadaisical approach to The Candy Perfume Boy.
Anyway, that’s enough of the apologies. Let’s jump into the hit list for quarter three, with a quick recap what this is all about for those unfamiliar with ‘how we do’. In these posts I take a look back at the fragrances, launches, blogs, books, brands or perfumers that have been taking my fancy over the last quarter. There are no rules. Well, there are three rules with this series; 1) the subjects must be linked to fragrance somehow (a rule that I’m allowed to bend); and 2) the hitlist is to be published towards the end of each quarter; and 3) the list must include my favourite things, as if I were a fragrant sort-of Oprah, which I like to think I am, but for the record, am not.
Can you believe that we’re already heading towards the completion of quarter two of 2015? I certainly can’t! Time seems to be moving so fast and it’s staggering to think that we’re halfway through the year already – it’ll be Christmas before you know it (sorry)! As you may, or may not know, for 2015 I’ve started a new quarterly round-up of all my favourite things which I’ve entitled ‘The Candy Perfume Boy’s Hitlist’. In these posts I take a look back at the fragrances, launches, blogs, books, brands or perfumers that have been taking my fancy over the last quarter.
There are no rules. Well, there are three rules with this series; 1) the subjects must be linked to fragrance somehow (a rule that I’m allowed to bend); and 2) the hitlist is to be published towards the end of each quarter; and 3) the list must include my favourite things, as if I were a fragrant sort-of Oprah (which I like to think I am). So, now we’re heading towards the end of June (my birthday month – just throwing that out there), let’s take a gander at what’s topping my hitlist for quarter two of 2015.
I do like a nice surprise, especially when perfume is concerned, and definitely when my cynical perfume blogger hat is firmly atop my head. adidas ORIGINALS by Jeremy Scott, the first fragrant collaboration between the legendary sportswear brand and the pop-culture dabbling designer, is one such surprise and I have no shame in admitting that I really do like it much more than I thought I would. As will be a shock to nobody, I’m not a hugely sporty person, and my personal style certainly couldn’t be described as ‘pop-fashion’ (as Scott’s designs are). Further to this, Scott’s first olfactory creation for MOSCHINO (the disappointingly ‘style over substance’ scent that is TOY) didn’t fill me with too much hope for a masterpiece. All-in-all, I didn’t expect to think much of this new collaboration. I was wrong, of course.
adidas ORIGINALS by Jeremy Scott makes a statement right from the moment one removes it from the “thermoformed velvet” placement inside it’s shoe box-like outer packaging. The bottle, which is shaped like one of Scott’s ‘winged’ adidas high-tops will divide opinion but personally, I think it’s really cool and it’s as much a decorative object as it is a vessel for the fragrance. Speaking of the perfume, adidas and Jeremy Scott have worked with perfumers Maurice Roucel (Musc Ravageur, Gucci Envy & Iris Silver Mist) and Philippe Roques to create a blend that reportedly “defies expectations with a unisex formula that contrasts masculine and feminine” – and you know what? They’ve done exactly that!
“Fashion designer, Jeremy Scott defines pop fashion. His brand of rebellion-humurous, optimistic-polished is irresistible to international pop stars and style-makers alike. His vision for remixing and elevating popular culture – with spectacular results – tells the story of the possible made real. There are no limits. There is no questioning. Reality will bend. His first fragrance, Jeremy Scott for adidas ORIGINALS, embodies the high-contrast world of pop fashion where imagination is everything.”
It’s impossible to look at TOY, the latest fragrance from Italian fashion brand, Moschino and not smile. I mean, the perfume is packaged inside a cuddly little teddy bear, so one’s initial encounter with the fragrance will usually involve the utterance of noises such as “aww” and “squee” and cries of “OH. MY. GOD. IT’S. SO. BLOOMING. CUTE” and “IT’SSOFLUFFYI’MGONNA’DIE”. It is after all, incredibly cute and that gorgeous little face is adorably cheeky, and impossible to resist.
TOY is the brainchild of Moschino’s Creative Director, Jeremy Scott, who has worked with the likes or Rihanna, Katy Perry, Björk, Madonna, Miley Cyrus and Lady Gaga, just to name a small sample of the upper echelon of pop divas that he has collaborated with. The scent is being positioned by the brand as a “revolutionary product launch” that offers “a completely innovative way to package, show and sell fragrance”, posing the question whether this bear is a perfume or a toy. It also serves as a nice nod back to Moschino’s founder, Franco Moschino, who famously used stuffed animals on garments in his 1988 Fall-Winter collection.
Created by perfumer Alexandra Kosinski (Etat Libre d’Orange Cologne), TOY displays woody, floral and citrus notes that are intended to be evocative of the bear’s forest home. Whether TOY is exactly that, a toy, or a perfume, or a teddy bear, or all of the above depends on how you approach it. What cannot be denied however, is that this is an attention-grabbing launch that breathes new life into the world of Moschino parfums, and an incredibly cute one at that.
“From the depths of the wild, stuffed animal kingdom comes TOY, Moschino’s latest fragrance. Conceived by Moschino Creative Director Jeremy Scott, TOY smashes every fragrance preconception to bits, boldly redrawing its form, function and fabulousness.”