WILD [Photo: Steven Klein]
WILD [Photo: Steven Klein]
Recently, whilst putting together my guide to masculine fragrance for MANFACE, I realised that I quite like manly perfumes. This may not sound like much of a revelation, I am a man after all (well, at least I was last time I checked), and it would therefore make sense that I was a fan of those fragrances which sit on the masculine side of the aisle, but the truth is that I’ve always thought I found solace in the world of feminine perfumery. That said, a quick look at the number of masculine offerings in my list favourite fragrances contradicts this, so when it comes down to it, I guess my love for perfume spans all gender barriers.

The problem I have with masculine perfumery is that is often boring and clichéd. As a general rule of thumb, us gents are less adventurous with perfume. Add this to the fact that many mainstream masculine fragrances are dull, synthetic and obnoxious, and you don’t exactly have a recipe for success. This isn’t always the case though, and as you’ll see in my masculine fragrance guide (link above), there are more than a good few masculines out there that are generally interesting and beautiful, and I always feel a sense of joy when I encounter a new fragrance for men that simply smells very good.

One decent (and recent) example is ‘WILD’, the latest fragrance from fashion brand DSquared². Created by perfumers Daphné Bugey and Annick Menardo, WILD is a woody aromatic fragrance that is described by the brand as being “an overwhelming perfume that announces a free and wild soul”. Housed within the fetishistic confines of a leather-strapped bottle, and accompanied by a provocative ad campaign shot by fashion photographer, Stephen Klein (a NSFW example can be seen below the jump), WILD certainly makes a statement – one that surprisingly focuses on the idea of freedom, rather than sexual provocation.

“For us fragrance has an emotional connection to who we are, it uncovers a long-held desire or dream, which is why the concept of WILD has such an intrinsic link to us and the ideaology of DSquared2. The ultimate authentic expression of self is to live with complete freedom of speech and mind – we are fascinated with this concept, especially in today’s society.”

– Dean and Dan Caten, DSquared²

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Jon Kortajarena in Colin Firth & Tom Ford's A Single Man
Sharp Suits & Relaxed Denim – Jon Kortajarena & Colin Firth in Tom Ford’s A Single Man

The debut fragrance from new perfume and skincare brand, Alford & Hoff would have escaped my notice completely if it weren’t for the presence of venerable perfumer, Rodrigo Flores-Roux’s name on the ticket. Flores-Roux is responsible for some exceptional work on behalf of the likes of Tom Ford (Fleur de Chine, for example) and Arquiste (Boutonierre no.7 and Flor y Canto etc.), amongst many others. So it was with a keen sense of interest that I approached this oh-so-masculine-sounding fragrance penned by Flores-Roux, for an entirely new brand.

Alford & Hoff is the brainchild of athletes, Barry Alford and Jefferson Hoff. They aim to create luxurious fragrances and skincare products for “a new generation of men”, positioning their wares at the higher end of the designer market and at the lower end of niche. Their first fragrance, Alford & Hoff Eau de Toilette is described as being “confident, passionate, stylish, successful, [and] masculine in a modern way”, and reportedly contains “95 of the finest ingredients.”

That’s all well and good, but how does this modern ode to masculinity, created by one of the industry’s most exciting perfumers, smell? Well, it’s described as being a “fresh, woody” fragrance, and it most certainly lives up to the standards expected by the genre. Will it be a defining scent for the modern generation of men, or does it ultimately fail to break through the cliches of its style? You’ll have to read on to find out….

PG22 Dhjenné
PG22 Dhjenné – Delicious Desert

Parfumerie Générale is a curious outfit. Perfumer Pierre Guillaume has a penchant for heavy, gourmand orientals that very often sit precariously on the divide between the delicious and the indigestible. Personally, whilst I respect the quality and artistry of the PG fragrances I must admit that I find this style somewhat difficult to stomach and as yet haven’t found any of M. Guillaume’s offerings tasty, loveable or bottle worthy.

Despite the fact that the brand is classified in my brain as ‘interesting but not for me’ I am always keen to see what PG is up to. Quality is quality right? And in this world where quality and innovation is often a second thought to the quick-buck marketing campaigns, true artistry is not to be scoffed at. Luckily for me my perseverance has paid off, as it is with his latest release Djhenné that Pierre Guillaume has won me over.

Djhenné was launched in 2012 to celebrate the brand’s 10th birthday. Taking its name from the North African oasis city, Djhenné is a warm, aromatic fragrance that strikes the right balance between dry woods and herbs and the delicious gourmand note of cocoa. I warn you dear reader, this is one is far too easy to digest…