John Varvatos has followed a singular approach to his perfume line. All of the fragrances are housed within a signature bottle, available in many shapes and colours, and with numerous embellishments, and every single one of his scents has been composed by perfumer Rodrigo Flores-Roux. This makes for a collection that feels coherent, despite visiting many olfactory styles along the way, and it proves that in perfumery, true partnership is the key to creating scented magic.
The latest launch in John Varvatos’ fragrance collection is Dark Rebel Rider, a flanker to last year’s Dark Rebel. The fragrance is billed as “provocative” and Flores-Roux even calls its Russian leather note as “ultra-sexy”, which isn’t far off in my book. Dark Rebel Rider feels like the quintessential John Varvatos fragrance because it has the attitude of a rock star, the attention to detail of a studded leather jacket and a level of cool that is as in-tune with the Varvatos fashion brand as is possible.
This August, American menswear designer, John Varvatos will launch Artisan Acqua, the third flanker to his popular Artisan fragrance launched in 2009. The fragrance, created by venerable perfume Rodrigo Flores-Roux (John Varvatos Artisan, Tom Ford’s Neroli Portofino and Arquiste’s Flor y Canto), is a spicy/woody citrus perfume that reportedly “embodies the panache and leisure of the Mediterranean man who, without over thinking, achieves high style and an effortless nonchalance.” This limited edition fragrance perfume presented in a hand-woven rattan bottle, made from natural materials to give a truly one-of-a-kind experience.
“Artisan Acqua is the new and reinvigorated addition to the Artisan fragrances […] Inspired by a unity of artisanal craftsmanship and sophisticated technique, this fragrance is truly a one-of-a kind creation that brings to life the artisanal approach used in old Italian hand finishing and unique DNA of my collection.”