So you may have guessed from my little Shawn Mendes Signature review a week or so ago that celebrity fragrances are having somewhat of a resurgence. I know, I know, you’re all groaning at the thought (I can hear your moans carried on the soft, despairing winds of the internet) but I promise you that this time, things are different. Our dear celebrities have realised that consumers will no longer be fooled and they, or their teams, need to put in a bit of effort to actually make fragrances that are interesting. Just look at SJP Stash for proof, and even Mr Mendes, who isn’t wildly original in his scented exploits, but at least made something rather wearable and lovely. Now it’s time for Katy Perry’s turn to up her scent game.
I like Katy Perry. She is fun. Her music feels quite self aware and its catchy hooks are hard not to love. But Katy Perry has come along way from the bubblegum pop of I Kissed a Girl and her latest album, Witness, is a more mature sound that cements Perry firmly in her ‘serious artist’ phase. Whilst I enjoy her music, Katy Perry’s fragrant offerings have been somewhat lacklustre for me, even though some have been packaged in cat-shaped bottles (I bloody love cats), but all of that is set to change because INDI, her latest, is a massive departure from Perry’s earlier offering. INDI is an “androgynous” fragrance that comes with the tagline “be different together”. It reportedly boasts 11 types of musk and takes inspiration from Tom Ford’s Black Orchid – intrigued yet?