This coming Monday (21 March 2016) is National Fragrance Day – a day set aside for us to observe and appreciate the worlds of fragrance and smell. So how can you celebrate this smelly day? Well, one way is to join The Perfume Society in sharing a ‘Smellfie’ on Twitter, Instagram or Facebook.

Second question, what’s a ‘Smellfie’? Well, I’m glad you asked! A ‘Smellfie’ is a selfie with a bottle of perfume thrown in for good measure. The scent you choose to take a selfie with can be your favourite or simply the fragrance you have chosen to wear on the day – the choice is yours.