Retro Machismo - Monsieur by Editions de Parfums Frédéric Malle
Retro Machismo – Monsieur. by Editions de Parfums Frédéric Malle

“Monsieur., your chest rug is peeking through your shirt.”

“Monsieur., would you like the bear skin rug dry cleaned before you lie seductively upon it?”

“Monsieur., the 1970s called and they would like their headshop back.”

“Monsieur., is that an afro comb in the pocket of your flares or are you just pleased to see me?”

These were my initial thoughts when smelling ‘Monsieur.‘ the latest release from Editions de Parfums Frédéric Malle. As you may be able to tell, it’s somewhat of a retro macho bomb and style wise, it certainly comes across as somewhat of a departure from Malle’s ultra-modern aesthetic. That said, I find it to be fabulously retro, which is to say that it celebrates a moment in time and a certain type of machismo that is utterly classic: that of the hairy chested, suave yet roguish animal of a man, or in this case a slightly older man. Wait, is Monsieur. a DILF?!

Monsieur is the second outing at Editions de Parfums Frédéric Malle for perfumer Bruno Jovanovic, the man behind the delightfully subversive Dries Van Noten par Frederic Malle and designer scents such as Calvin Klein Reveal. With Monsieur., Jovanovic tackles patchouli, a staple ingredient within the world of perfumery that has made many a fragrance a classic. The thing with patchouli though, is the fact that it feels a bit old fashioned. It’s still used in perfumery today, of course, but most examples of the note today show it as sanitised to nothing but a dark fuzz that adds texture to the composition. Gone is that dirty, earthy and oily melange that we knew as patchouli in the 1970s and 1980s. Monsieur. however, aims to pay homage to the multi-faceted and complex nature of this ingredient and the perfumes of yesteryear, with over 50% of its composition comprising of patchouli sourced through molecular distillation. As the brand puts it; “Monsieur. is to patchouli what Carnal Flower is to tuberose”.

So Monsieur. is a patchouli weapon – a tool for seduction for the man suave enough to wield its powers responsibly. As Persolaise noted in his review, it’s also a fragrance that looks backwards rather than forwards, making it an interesting step in the Editions de Parfums oeuvre. Although evocative, I’m sure my description of Monsieur. as a somewhat-attractive paternal figure may not be what the brand intended, I shall therefore, refer you to the official description as per Editions de Parfums Frédéric Malle:

“Although seemingly simple, this formula evokes for Frédéric Malle, since its genesis, remorseless seducers such as Alfonso de Portago, Mark Birley, Jose-Luis de Villalonga or Gianni Agnelli. Their manly and timeless elegance has relentlessly guided the development of this empowering perfume. Monsieur., a neo-classical perfume, manly and utterly elegant. Monsieur.”

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Tom Ford's Patchouli Absolu - Serving up 'Tom of Finland' Realness
Tom Ford’s Patchouli Absolu – Serving up ‘Tom of Finland’ Realness

The trajectory of the use of patchouli in perfume is a sad one. Most associate the earthy, oily and sour smell of the note with the hippy head shops in the 1970s however, one would find it almost impossible to come across such an impression in a modern fragrance, as it seems that all of the mirk and filth has been extracted from today’s perfumery landscape, leaving behind a sea of sanitised patchouli notes that are nice, but certainly not a patch on the real thing.

Tom Ford is a man that likes patchouli. Since he launched Tom Ford Beauty with Black Orchid in 2006 he has treated us to not one, not two, but three patchouli-based fragrances. His patchoulis, Purple Patchouli (2007), White Patchouli (2008) and the latest, Patchouli Absolu, present a diverse array of blends that showcase the marvelous versatility of an age-old note. Whether he be showcasing the sweet and fruity tones of Purple Patchouli or the high-class floral tones of White Patchouli, Tom Ford refuses to offer up a clean or unrealistic take on the note, and for that he must be applauded.

Patchouli Absolu takes patchouli back to its roots and displays a multi-faceted take on the note that it is extremely complex and thoroughly modern. At the core sits a trio of patchouli ingredients – Patchouli Oil, which gives a “raw and primal texture”, Patchouli Coeur, the “absolute extract of the plant” that provides a “refined earthiness”, and a “breakthrough iteration of patchouli” called Clearwood, that offers a pure rendition of patchouli. Patchouli Absolu is a true patchouli delivered in the signature opulence and luxury of Tom Ford’s Private Collection.

“Patchouli Absolu is Tom Ford’s personal ode to an ingredient that is intertwined with his own story. The iconic olfactive note of the 1970s, it evokes louche sensuality and after-dark glamour, as well as the heady blending of masculine and feminine that defined the era. This Eastern oil perfumed the skin of late seventies’ glitterati and bohemians alike, pervading the air of jet-set parties with a provocative, dark glamour. Patchouli fragranced the world that was to shape Tom Ford’s singular vision of style.”