In the somewhat limited lexicon of perfume description, one relies quite heavily on the concept of character when attempting to translate odour into words. I’ll often find myself personifying a fragrance, bringing in characters from popular culture to best describe the spirit of a scent. Heck, I’ve even done it the other way round and have paired scents with famous characters. Perfume can convey the attitude, emotion and style of a character – characters that resonate with us and allow us to identify with a perfume. These character-filled scents are the ones that lead us to spritz something on and declare it “just so me”.
St Giles is an exciting new brand that understands the character of perfume. So much so, in fact, that their debut collection consists of five personalities in olfactory form. From the mind of Michael Donovan, a luxury PR legend, St Giles brings us The Tycoon, The Actress, The Mechanic, The Stylist, and the subject of today’s review: The Writer. These five fragrances were created to “stimulate and amplify the many different aspects of our character” celebrating “the parts that make us who we are, fusing the reality and the fantasy”. They are five characters one wants to get to know – each translated into perfume form by the incomparable Bertrand Duchaufour – and whilst they are all beautiful, The Writer is the standout. So let’s sniff.