2017-10-15 23.11.08

We’re officially in quarter four of 2017 and what a year it has been. By my count there has been at least 20 million fragrance launches this year, but I do have a tendency to exaggerate. In truth it has felt like a particularly busy year, with lots of behemoth launches from equally gigantic brands. I also think it has been a phenomenally good year for perfume and I’ve fallen in love with more than a handful of wonderful fragrances already. But this post is not a retrospective of the year – you can have that at the annual Candies (my fragrance awards) in December, no this is something a little bit different.

As we’re heading towards the end of this year I thought it would be a good idea to do a quick recap of the big perfume trends we’ve seen this year. I’ve certainly noticed a handful of key themes over the last 12 months and it’s kind of fascinating to look back at them at this point in the year. So in this post you will find four trends that have populated the perfume landscape in 2017. These are just my thoughts however, and I’d be more than happy to hear about any trends you’ve identified too!

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