Eau d’Italie really have it made as a brand. I mean, creating fragrances inspired by their native Italy, specifically the phenomenally gorgeous coastal town of Positano (where they own and run the famous Le Sirenuse hotel), really gives them a lot of beauty to work with. Besides, the Italian way of life is incredibly attractive, one can’t help but want to own a part of that, even if it just an olfactory representation.
For their tenth perfume – ‘Acqua Decima’ (Tenth Water), Eau d’Italie have roped in the talents of perfumer Alberto Morillas (Mugler Cologne, Penhaligon’s Iris Prima and Salvador Dalí Parfum de Toilette) to create a perfume that celebrates “the spirit of Italy itself”. The result is a perfume that, as Eau d’Italie puts it; “reflects the sunniest feelings we have inside” but also perfectly captures a way of life in a bottle.
Last night I hosted another Summer Special with the lovely Lila Das Gupta of Perfume Lovers London. The theme of the evening was an ‘olfactory summer holiday’ and all who attended strapped themselves into the seats and set off on a fragrant journey around the world, smelling fragrances that were evocative of specific times and places.
The evening was great fun and it was wonderful to yet again meet with like-minded perfume nerds and discuss all things olfactory. As I was the evening’s host I won’t post a blow-by-blow account of the event, but I would like to briefly share with you the perfumes I had selected and the places they represent. You can look out for Tara’s full write-up of the evening on Olfactoria’s Travels soon.
Update: You can read Tara’s wonderful write up here.