MMMM.... - The Name Says it All
MMMM…. – The Name Says it All

As you can probably tell by looking at the photographs in this post, I had quite a bit of fun putting this review together, and fun certainly seems to be a central theme at the heart of the fragrance in question. To me, perfume is not something to be taken too seriously it is, after all, a frivolity – a consumer product to be enjoyed. Some brands get this and Juliette Has a Gun is definitely one fragrance house that certainly knows how to have fun with fragrance. Their collection is served with tongue firmly pressed in cheek and they set out to make fabulous fragrance, yes, but also scents that are for vibrant and complex characters. You’ll either get them or you won’t.

MMMM… is the latest launch from Juliette Has a Gun and, as the name suggests, it’s a delectable gourmand of scent, or as the brand calls it “a zero calorie treat”! This is Juliette Has a Gun and brand creator Romano Ricci really having fun. With MMMM… they have brought us a fragrance that is to be enjoyed guilt-free and in excess, for yourself and for those around you. MMMM… is a gourmand that is vivid and a little bit ridiculous but also hugely luxurious. To me, it feels like the kind of thing you could pick up in Ladurée or Pierre Hermé – a couture treat to be enjoyed with an Ispahan and a steaming hot cup of Marie Antoinette tea. MMMM…

Mon Paris
Mon Paris

Riding high on the success of Black Opium, their modern interpretation of the iconic Opium, YSL have extended the same treatment to another of their legends – the pastel, yet atomic floral ‘Paris‘. This new flanker is called Mon Paris and to call it a flanker is perhaps misleading. Much like Black Opium this is an entirely new fragrance that takes the spirit of the original and approaches it from a modern point of view. The Paris of 1983 and the Mon Paris 2016 are entirely different animals, with the latter being an on trend fruity floral with sparkling transparency. Click here to check out my full review over at Escentual.

Poison Girl
Poison Girl

It can’t be easy being a Poison flanker in 2016, I mean, talk about some heavy shoes to fill. We all know that Poison (Edouard Flechier; 1985) and even Hypnotic Poison (Annick Menardo; 1998) are two of mainstream perfumery’s greatest feminine fragrances, so to bear the Poison name comes with a certain amount of expectation and baggage. Poison Girl, the latest in the series, makes a very sensible choice and opts to be completely on trend following the La Petite Robe Noire school of fruity gourmand thinking. It is essentially a Poison for 2016 and I’m sure that, if the original were made today, it would smell something like this. Click here to check out my full review over at Escentual.com.

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Innocent

The legendary house of Mugler does not create fragrances, they birth legends and raise celestial beings. As a couturier, Thierry Mugler crafted clothing that released the inner goddess or demon of the Mugler woman, turning them into vast Glamazons and Dominatrixes. His fragrances are no different: they are the strength, the passion, the beauty and the force of women, with each one, Angel, Alien and Womanity, possessing a bold character that celebrates the unending beauty of fascinating and strong women.

These three idiosyncratic icons, Angel, Alien and Womanity, cast large, Amazonian shadows that dim the lights of most things around them, so I’d like to shed a little light on a Mugler that doesn’t always get the attention that it deserves. I’m referring to Innocent, which is currently exclusive to Mugler online and some travel retail locations (let’s say thanks to the brand for still making it rather than discontinuing it, as many would). Innocent shines brightly in its own way and it deserves a little attention every now and then because it celebrates all that is Mugler but approaches this spirit from an entirely more dressed down place.

Innocent was launched in 1998 as ‘Angel Innocent‘ and was created by perfumers Laurent Bruyère and Dominique Ropion. As Luca Turin says in Perfumes : The A-Z Guide, it was the first “authorised clone” of Angel, working as a less confrontational and challenging version of Mugler’s flagship fragrance for those people that couldn’t quite handle all of Angel’s angular volumes. Essentially, the fragrance takes the DNA of Angel, retaining its fruity and gourmand facets in a lighter way, but dialling right down on the butch patchouli that makes Angel so, well, Angel! The result is a delightfully bright and cheerful version of Angel that definitely feels like her spawn, but is different enough to craft its own niche. Just as Mugler describes, Innocent is a mischievous and flirtatious take on a legend.

Couture, yes, but fresh!
Couture, yes, but fresh!

It’s time to put on the Marigolds and start scrubbing because the new fragrance from MOSCHINO is here, and it’s very much channelling spring clean couture. The concept of this eye-catching new scent, the superbly named ‘Fresh Couture‘, is an interesting one. Packaged within the familiar form of an everyday household item, namely a bottle of spray cleaner, Fresh Couture has been created to “juxtapose the most mundane and commonplace of all products, the household cleaner, with something so precious – the juice of a luxury brand’s fragrance”. It is this “dichotomy of high and low”, i.e. the luxury of a fragrance and the value-lacking vessel of a functional cleaner, that is Fresh Couture’s inspiration, and it’s served with Creative Director, Jeremy Scott’s playful signature.

Unlike MOSCHINO’s other kitsch fragrance, the cute teddy bear that is ‘TOY (all style and no substance, as much as I hate to admit it), Fresh Couture is delivered with a definite concept behind the juice. The whole thing plays, unsurprisingly on the idea of freshness in a feminine way boasting notes of citrus, flowers and woods. What could be more MOSCHINO than a “surprising and ironic perfume”, says the brand, and whilst I may not be on board with the idea of this being surprising or ironic, I’m perfectly happy to concede that Fresh Couture says ‘MOSCHINO’ right from head to toe. I should mention that it’s also quite a bit of fun, too.

Dita Von Teese in Vivienne Westwood
Dita Von Teese in Christian Lacroix Bridal

No perfume genre is more scorned than the humble fruity floral. Well, actually the world of oud raises a few eyebrows too, but that’s another matter. Fruity florals however, thanks to a billion and one dreadful celebrity fragrant messes, have received a lot of bad press and tend to present themselves as ditzy-sweet hazes (Miss Dior) or sticky-syrup disasters (Lady Gaga’s Fame) rather than anything interesting or well-constructed. But the truth is that, with a degree of intelligence and the application of a sense of humour (see Insolence), a fruity floral can be a very good thing indeed.

Without giving too much away in advance of this review, Lalique’s new flanker to 2007’s Amethyst, ‘Amethyst Éclat‘, is a good fruity floral that feels intelligently composed, and perhaps more importantly, is just so effortlessly pretty in its execution that one cannot help but fall for its delicate charm. And charm is something that this fragrance certainly has by the bucket load.

Created by perfumer Nathalie Lorson (also responsible for the original Amethyst), Amethyst Éclat, is different from the original in the sense that it reportedly “sparkles with the pure, bright exhilarating scent of peony”, taking on a much more radiant and refined character. I’ve only tried the original Amethyst in passing, so what follows is not a comparison of the two scents, but rather a look at Amethyst Éclat in isolation and entirely on its own merits. The result is rather surprising!

“Between Amethyst and Amethyst Éclat, the raspberry, blackcurrant and blackberry accord runs like a red thread… Or rather, like the succulent trickle of juice that seeps between your fingers when you pick sun-gorged berries between the brambles. It is from this luscious garden that Nathalie Lorson, who authored both fragrances, plucked the radiant peony which lights up the heart of her new offering.”

Amouage's Journey Man & Journey Woman
Amouage’s Journey Man & Journey Woman

I may be a bit behind on the Amouage-front, but I still cannot believe that the time has come (and now passed) for the house to launch their annual pair of fragrances. Last year’s duo, Fate Woman and Fate Man, were definitely a divisive pair, with some perfume lovers falling madly in love with the scents and others finding themselves not too impressed. My feelings were somewhere in the middle of this spectrum, seeing them as high quality outings, but perhaps not the most stimulating offerings from such a dynamic brand.

This year Amouage is launching Journey Woman and Journey Man, two perfumes inspired by “Shanghai deco, Chinese cinema and film noir” and for the first time, housed in striking two-tone bottles of rich red and gold. These new fragrances mark the end of the first cycle of the Amouage narrative and as much as they smell like Amouage fragrances, they don’t appear to be as noticeably bold as the perfumes that have proceeded them.

Journey Woman and Journey Man mark a change in the Amouage aesthetic, not only with the two-toned bottles, but also with their fragrant signatures, both of which are unusual takes on the house’s staple oriental opulence. With this new duo, Amouage moves forward into unchartered territory, speaking in the language of subtlety and scenting the air with an understated sense of panache.

Daisy Dream
Daisy Dream

It’s hard to deny the power of Marc Jacobs’ popular fragrance, Daisy. Since its launch in 2007, the wispy floral has become a best seller and has found many fans, thanks in part to the super-cute vinyl flowers that adorn its bottle. It has spawned a family of spin offs and most of Jacobs’ fragrances since have tried to recapture the magic of the original, resulting in a family of vinyl clad bottles and airy juices.

For 2014, Marc Jacobs is launching the latest instalment in the Daisy narrative, the languid-sounding ‘Daisy Dream‘. Created by venerable perfumers, Alberto Morillas (the gent behind the original Daisy, Amouge’s Opus VII and Salvador Dali) and Ann Gottlieb (responsible for Marc Jacobs’ Lola and Sarah Jessica Parker’s Covet), Daisy Dream is a wistful and pastel-shaded perfume that seems to be made for long summer days under blue skies.

Created to present “an airy and ethereal new chapter in the story of Marc Jacob’s free-spirited Daisy”, Daisy Dream is a fruity floral fragrance with a subtle touch of gourmand. It’s accompanying film, directed by Jacobs’ friend, Sofia Coppola, is an otherworldy affair inspired by Coppola’s cult indie film ‘The Virgin Suicides’ and presents this fragrance as something surprisingly light and ghostly.

Pretty in Pink - Silk Blossom Cologne by Jo Malone
Pretty in Pink – Silk Blossom Cologne by Jo Malone

It has been a busy year for British perfume brand, Jo Malone. So far in 2014 they have launched four deluge-inspired colognes as part of their London Rain Collection, a new addition to their Cologne Intense series ‘Tuberose Angelica‘ and they’re set to launch the very intriguing ‘Wood Sage & Sea Salt Cologne’ in September. So yes, the perfumers over at one of Britain’s most popular fragrance brands have been working very hard indeed.

In amongst these new launches is a limited edition fragrance, and the subject of today’s review, entitled ‘Silk Blossom Cologne‘. Created by perfumer Marie Salamagne (Vivienne Westwood’s Let it Rock and Guerlain’s Aqua Allegoria Mandarine Basilic) and inspired by the “pink-fringed pompoms” of the flower, from which it takes its name, Silk Blossom is an airy, roseate fragrance that celebrates pale, powdery and blush tones of pink.

“Nature’s blooms at their most tempting.
The pink-fringed pompoms of Silk Blossom.
Irresistible to hummingbirds and butterflies.
Apricot-fresh with a touch of spice.
Airy with clouds of powder-soft heliotrope,
nestling on a bed of moss.
Fruity and enticing.”

Angel Eau Sucrée
Angelic Clouds of Spun Sugar

Every summer, the fiercely innovative fashion and fragrance house of Thierry Mugler launches lighter, more ‘heat-friendly’ versions of their popular Angel and Alien fragrances. Usually, these limited editions see Mugler’s celestial beings draped in fruits, flowers or a delightful combination of both. This year however, is a bit different and instead of creating a limited edition summer flanker for Alien, the brand has decided to launch a permanent edition to the collection in the form of Alien Eau Extraordinaire.

This year’s Angel flanker is also a break from tradition and instead of showcasing the brand’s flagship fragrance drenched in floral or fruit waters, Mugler has opted for a summer fragrance that celebrates our dear Angel’s gourmand signature, albeit in a lighter, more dreamy and delicate way. This perfume is called Angel Eau Sucrée and believe me when I say that it is utterly delicious.

Angel Eau Sucrée is described by Thierry Mugler as being “a new ode to indulgence”, and whilst is is instantly recognisable as ‘Angel‘ it most definitely approaches the world’s first oriental gourmand from a different angle – one where the shimmering particles of sugar are evocative of twinkling starlight and the fluffy clouds of whipped meringue are the plushest, most luxurious fabric known to man. If the sweet shops on Planet Mugler all smell this good, then send me into space with a one-way ticket.