2017-07-22 17.03.44
Oud Minérale

Tom Ford knows his way around the note of oud. Within his own brand he has a mini-collection of oud fragrances amongst his many Private Blends, each of which takes the style of oud in a very different direction. He’s also the man behind YSL’s M7 which was one of the first mainstream fragrances to promote the use of oud (whether it was the first is up for debate). So it’s safe to say that oud is very much a signature of the Tom Ford brand and it’s a style of fragrance (and I say style instead of note because it’s really more of a genre than a singular ingredient).

The latest addition to Tom Ford’s oud oeuvre is Oud Minérale – a fragrance that intends to approach oud from a much fresher angle. The brand describe it as a scent that merges “rare and precious oud with the fresh exuberance of the ocean”, which may lead one to think that perhaps this is an oud too far. After all, smoky, animalic, middle eastern oud is on the polar opposite end of the fragrance spectrum to anything remotely aquatic. But to think that, whilst justified, would not be correct because Oud Minérale is a clever little composition that manages to find the common ground between these two opposing styles.

New from Francis Kurkdjian's Maison: OUD Satin Mood
New from Francis Kurkdjian’s Maison: OUD Satin Mood

Oud fragrances come in all shapes and sizes.  There are the straightforward ouds presented in a vaguely middle-eastern style, uniformed with rose and amber.  There are also the hidden ouds – ouds that are anything but the funky barnyard of the real thing.  Finally, we mustn’t forget the unusual ouds – the ouds that do something a bit different, and a bit daring, with this now plentifully utilised note, and take it to dizzying new heights of olfaction.  One of my favourite ouds that sits firmly in the unique camp is Maison Francis Kurkdjian’s OUD – a scent that colours the usually smoky and animalic odour of the noble tree rot into shades of cerulean blue, with flecks of gold shimmer.  In OUD, Kurkdjian pairs oud from Laos with a metric-f-ton of musk and fresh citrus to create an ethereal, and not to mention, thoroughly modern oud, that is a world away from the oppressive, and dense ouds that attempt to conjure images of a middle eastern bazaar, but ultimately come across as a caricature.

Kurkdjian followed his tremendous OUD with his OUD Mood collection, which consisted of three oud-based fragrances inspired by silk, cashmere and velvet.  My favourite from this particular collection was OUD Velvet Mood, an odd and industrial sort-of-oud that perfectly captures the smell of hot metal skyscrapers  formed from steel and blazing sheets of glass, rising from the sands in Dubai.  To put it simply, when it comes to oud, or the art of perfumery in general, Kurkdjian follows his own set of rules and he always offers up something new, and exciting.  So, if you’re bored with oud (at this point, I’m bored with being bored with oud) Kurkdjian is the man to get you out of that funk.

This spring, Kurkdjian is treating us to yet another oud, and this time he’s ready to paint the town red – ruby red, to be precise.  Joining the OUD Mood collection, this new scent, which is entitled OUD Satin Mood, is a delicious, decadent and daring take on the oud theme that plays with familiar themes, but twists them excitedly on their heads.  It’s a fragrance that one wants to wrap around themselves in a veil of protection – an amulet and a talisman to ward of the greyness of everyday life – a banner that says, back of bitches, I’m fabulous.

“With your eyes closed, you can imagine flowing fabrics delicately draped over bare skin, caressed by intense and dazzling sunlight. You will want to wrap it around you, lose yourself in the depth of the moment and suspend time.”

– Maison Francis Kurkdjian