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Due to its undeniable popularity, I am often asked for my thoughts on BLEU DE CHANEL and those thoughts are as follows: I like it, I think it’s the typical, modern aromatic masculine but executed very well with top notch ingredients. Do I wear it? Yes, sometimes, but I prefer to smell it on my husband – it smells particularly handsome on him. Does it excite me? I wouldn’t go that far but I do think that as far as this style of fragrance goes, the big bad BLEU is the best of the bunch. So yes, I’m a fan (aren’t we all) and I can totally see why it is so popular – it’s good.

In June, CHANEL is extending the BLEU DE CHANEL family with BLEU DE CHANEL PARFUM – a fragrance that “unleashes the power of BLEU DE CHANEL”, presenting it in its purest and most concentrated form. This is CHANEL in-house perfumer Olivier Polge’s first tweaking of BLEU and much like his approach to Nº5 with L’EAU he has sought to remain faithful to the original, keeping what made it so iconic, but has reset the balance, this time specifically in relation to BLEU’S signature woods to make them more prominent, “to create a stronger and more intense energy”. So is this BLEU DE CHANEL on steroids or is it BLEU DE CHANEL in 4K ultra-high definition?

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Dear Bleu

Dear Bleu,

May I call you ‘Bleu’?

We don’t know each other that well, you and I, but I wish to make amends. Hopefully by the end of this letter we will become better acquainted.

I know this may come out of the blue to you, dear Bleu, but I am an insufferable snob. It’s hard to believe, I know, but when it comes to perfume I demand the very best – something unusual just for me. I guess I just don’t want to smell like all the other guys, because I’m not like all of the other guys, you see, which has left you in the position of being unfairly overlooked.

You tell men that they should ‘be extraordinary’ (it’s right there in your tagline), but on the surface I felt that there was nothing particularly out of the ordinary about you, in fact ‘ordinary’ would have summed up my feelings about you quite succinctly. I don’t mean to be harsh or cutting, you understand, but my apology would not be meaningful if I didn’t explain, in full, how we got here.

Shave in Style with BLEU DE CHANEL
Shave in Style with BLEU DE CHANEL

Facial hair is, and always has been, one of man’s many fashion statements. Over the years styles may have changed, with more men today rocking wild lumberjack beards that display impressive growth over handlebar moustaches, but the necessity for fastidious facial grooming is more prominent than ever. A good shave therefore, is incredibly important. Now, there are many steps to a good shave and a plethora of grooming products to aid each step of the way, but for the act itself one at least needs a decent shaving cream or foam and a soothing moisturiser of sorts to calm the inevitable burn. Oh and a razor too, that always helps.

In February, legendary luxury house CHANEL will launch two such things as limited editions within their BLEU DE CHANEL line. Now, regular readers of my blog will know that I’m more likely to spritz on some Nº5 than I am BLEU DE CHANEL (I do love a floral, after all), but that’s not going to stop me from exploring all that the line has to offer. With their SHAVE IN STYLE collection, which consists of the BLEU DE CHANEL Shave Cream and BLEU DE CHANEL Hydrating After Shave Gel, the iconic Parisian house are utilising the familiar scent of BLEU to fragrance two products that “ensure a perfect shave and an elegant and sophisticated trail”. As with all things CHANEL, the quality is top notch and without offering too many spoilers, I found them to make for a very enjoyable shave. Shaving is a ritual – a time to take care on oneself, and let’s face it, if you’re going to shave, and shave properly, why not do it with CHANEL?