CK x 3
CK x 3: CK One for Her, for Him and Endless Euphoria

No perfume brand is quite as prolific as Calvin Klein. Since their first perfume in 1978 they have launched an impressive 89 fragrances (according to the Basenotes directory) and I’m pretty sure that there are a number of stealthy flankers that make that number possibly even higher. The truth is that, due to being the purveyor of a number of iconic scents, CK do love a good flanker to capitalise on their already existing brands, and who can blame them? Surely it’s easier to make a billion and one versions of CK One than it is to think of a decent name for a new scent (*cough*Downtown*cough*)…

So this year sees the launch of more flankers from Calvin Klein. The first is a duo of scents bestowing the CK One name – CK One Red for Her and Red for Him. These rouge editions of the iconic unisex fragrance are “inspired by the atmosphere of a party, which pulsates with super-charged, untameable energy” [1] which all sounds like good fun but at this present moment in time I’m still unsure where the ‘red’ element comes into it, especially as the fragrances are as devoid of the colour as the marketing spiel.

The third new scent is Endless Euphoria, the latest flanker to Calvin Klein’s Cloverfield monster of fragrance – Euphoria (2005). Following Euphoria Blossom (2006) and Forbidden Euphoria (2011), Endless is billed as a fragrance that translates the provocative fantasy of the iconic Euphoria into sheer uplifting sensuality” [2] and it certainly follows suit as a much lighter (so much lighter), more transparent and pastel coloured version of the original.

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