To say that the launch of a new pillar fragrance from MUGLER is an event is quite the understatement. Since 1992 the brand has only launched a handful of fragrances (excluding their fabulous flankers, of course) and unlike many other fragrance houses, MUGLER takes their time to develop and nurture their pillars. So with so few big launches a new one from MUGLER is hotly anticipated and easily makes for the perfume event of the year! MUGLER’S last pillar fragrance was Womanity, which launched way back in 2010 and whilst it wasn’t a commercial success, it was a daring fragrance who’s sweet/savoury-marine/biscuity signature trickled down through mainstream perfumery into the likes of Calvin Klein’s Reveal and Paco Rabanne’s Olympēa.
Seven years later and MUGLER are just about to launch their fourth pillar: AURA. Like ANGEL and ALIEN, and A*MEN before it, AURA plays on Mr Mugler’s supersition, bearing the letter ‘A’ to carry the brand’s theme of addiction into the next phase. AURA was created by a dream team of perfumers; Daphné Bugey, Marie Salamagne, Amandine Marie and Jean-Christophe Hérault, and it presents an oriental twist on the green genre, reinventing it and creating an olfactory shock.
The concept behind AURA is “botanical meets animal”. It celebrates the intuitive instinct that MUGLER describes as being innately feminine in nature. The composition consists of three hearts which showcase overdoses of rhubarb leaf and a new Firmenich material called ‘Tiger Liana’. With AURA, MUGLER has sought to innovate, working closely with Firmenich to exclusively use Tiger Liana along with another material called Wolfwood – all of which comes together to create a magic aura and the next chapter in MUGLER’S extra-terrestrial odyssey.
Cartier’s in-house perfumer, Mathilde Laurent is one of the greatest olfactory artists living today. She has an innate ability to subvert familiar fragrant themes, twisting them with a dash of something unusual or humorous. At Cartier she has consistently created surprising and fascinating scent pieces, elevating the Parisian jeweller to it’s current position as a go-to fragrance house for those looking for luxury, quality and artistry all wrapped up in a beautiful package. Mathilde Laurent is a living legend (and if you need further proof you can read my interview with Mathilde here).
Cartier has recently launched another Laurent composition entitled ‘Baiser Fou‘ (‘Crazy Kiss’) – a scent inspired by lipstick kisses. Baiser Fou follows Baiser Vole in Cartier’s series of floral-focused fragrances and where the Stolen Kiss was an ode to lilies, it’s bonkers counterpart is a celebration of the orchid, with Laurent inspired to recreate the elusive smell of lipstick using the “intense powderiness and sweetness” of the orchid. Now, orchids aren’t exactly known for being particularly fragrant or you know, having the actual ability to yield a fragrance oil, so all orchid fragrances are very much a construction and Baiser Fou is exactly that – a fantasy flower.
At this point, MUGLER have provided more than enough evidence for us to declare that there is life on another planet. Having discovered the existence of extra terrestrials in 2005, the brand has paraded a variety of alien species under our noses, wafting solar vixens and Venus sirens that range from the luminescent and light to the indulgent and gourmand, not to mention the oud-filled! The great thing about MUGLER is that they’re rather good at these flankers, always paying respect to the olfactory signatures that make their pillar fragrances do bold and beautiful. So whilst we’ve seen an Alien invasion since 2005, it’s fair to say that these ETs have certainly come in peace.
For 2017, MUGLER are revisiting Alien once again with Alien Eau Sublime. MUGLER describe it as being “a new solar adventure” with a “fresh, energising and luminous new juice”. Teaming up once again with legendary perfume Dominique Ropion (Carnal Flower, Portrait of a Lady and a billion other classics), MUGLER have pieced together a fragrance that takes inspiration from white amethyst, evoking an experience that is incandescent and white in comparison to Alien’s glowing purple tones. As MULGER say: “Alien Eau Sublime takes to you to a universe bathed in light.”
As you can probably tell by looking at the photographs in this post, I had quite a bit of fun putting this review together, and fun certainly seems to be a central theme at the heart of the fragrance in question. To me, perfume is not something to be taken too seriously it is, after all, a frivolity – a consumer product to be enjoyed. Some brands get this and Juliette Has a Gun is definitely one fragrance house that certainly knows how to have fun with fragrance. Their collection is served with tongue firmly pressed in cheek and they set out to make fabulous fragrance, yes, but also scents that are for vibrant and complex characters. You’ll either get them or you won’t.
MMMM… is the latest launch from Juliette Has a Gun and, as the name suggests, it’s a delectable gourmand of scent, or as the brand calls it “a zero calorie treat”! This is Juliette Has a Gun and brand creator Romano Ricci really having fun. With MMMM… they have brought us a fragrance that is to be enjoyed guilt-free and in excess, for yourself and for those around you. MMMM… is a gourmand that is vivid and a little bit ridiculous but also hugely luxurious. To me, it feels like the kind of thing you could pick up in Ladurée or Pierre Hermé – a couture treat to be enjoyed with an Ispahan and a steaming hot cup of Marie Antoinette tea. MMMM…
The brand new fragrance from Hermès, ‘Galop d’Hermès’, is an interesting one on a number of levels. Firstly, and most importantly, it is the first fragrance for the brand by Christine Nagel since she became in-house perfumer (she previously created their Eau de Rhubarbe Ecarlate whilst Jean-Claude Ellena was still the nose-in-residence), but it also shows the house of Hermès firmly looking back towards their equestrian roots. Galop d’Hermès is a fragrance that many will look at to ascertain whether this new collaboration with Nagel will see their distinct house style put to bed in favour of a new one, or whether it will be maintained as part of the Hermès heritage. Galop d’Hermès is the first indicator of what is to come in the future and therefore, a very important fragrance.
Galop d’Hermès is an essay in two ingredients: leather and rose. Housed within a stirrup-shaped bottle, which is adorned with a smart leather tie, in vivid Hermès orange no less, the fragrance, presents itself as a scent that captures the very essence of the house, right from the overarching concept to the individual notes of the perfume. Leather is an integral element within the Hermès DNA, finding its way into many of their luxurious accessories, whereas rose has been a key ingredient in many of the brand’s illustrious fragrances over the years. Together these two notes are presented in a pure parfum that is undeniably Hermès but also entirely exciting and new.
“At Hermès, I discovered all the femininity of leather. I composed Galop d’Hermès like a painting with two main colours…two raw materials that are emblematic to Hermès and to perfumery: leather and rose.”
There’s always a sense of unease amongst the perfume-appreciating public when a brand announces that they are tinkering with a classic and presenting it in a new guise. Teeth are clenched, short breaths are inhaled and noses are on guard, all held in hope that whatever this new fragrance child turns out to be, it lives up to the high standards set by its forbearer. Personally, I’m not so precious about the classics and I view these remixes as being similar to the remake of an iconic film. Just because something is being remade, doesn’t mean that every single copy of the original will be deleted. The classic will still be there so if the new version doesn’t resonate, that’s fine, one still has their classic to enjoy. So yes, brands can remix and remake as much as they like because you know what? The results can often be quite interesting indeed (case in point: Shalimar Parfum Initial).
I say all of this because CHANEL are just about to launch Nº5 L’EAU, an entirely new interpretation of none other than Nº5, arguably the most famous perfume in the world. L’EAU comes as the first rehash of Nº5 under the penmanship of Olivier Polge, CHANEL’s latest in-house perfumer, who took the reigns in 2015. This however, is not the first rebirth of Nº5, which has seen a number of incarnations in its time, starting as an Extrait composed in 1921 by Ernest Beaux before the perfumer revisited the composition to create an Eau de Toilette just two years late in 1924. Under perfumer Jacques Polge’s tenure, we saw an Eau de Parfum concentration composed in 1986 in addition to an ‘Eau Première’ version which followed in 2007 as an introductory scent for a younger audience. Now we have L’EAU, a fragrance that is being billed by CHANEL as the Nº5 of today.
“A fragrance for here, now and always” – that’s how CHANEL describe Nº5 L’EAU. The fragrance is a “complete reinvention” of the original but at the same time, the brand is quick to point out that Olivier Polge has been respectful of Nº5’s history whilst he has dissected the formula to see just how it ticks, and rightly so. Nº5 L’EAU looks to the future to create a new Nº5 – a Nº5 for the modern generation. The trick here is to create something new from something so instantly recognisable, to make the known surprising and to not lose the spirit of the composition along the way. So how successful has the exercise in modernising and lightening an olfactory icon been? Well, you’ll just have to read on to find out!
TOM FORD is a bit of a legend in the fragrance world. Well, that’s more than just a touch of an understatement, if I’m honest, and it would be fair to say that he is one of the few modern fashion designers that has successful built a fragrance empire that works in complete symbiosis with their clothing lines. TOM FORD perfumes ooze with style and finesse, but they often also boast bold signatures that set them apart from the crowd. Sniffing them, one gets the impression that Mr. Ford is genuinely a fragrance aficionado and his collection offers up its fair share of cool classics and olfactory oddities. In short, the TOM FORD fragrance line is one of the best out there.
The first fragrance to be launched under the TOM FORD name was Black Orchid (side note: we mustn’t forget that Mr. Ford launched a number of amazing scents at Gucci and YSL, namely Envy & Rush for Gucci and Rive Gauche Pour Homme, M7 and Nu for YSL) – a scent that quickly established the brand as a serious contender within the industry. Since then, Black Orchid has been remixed and revisited a number of times, the latest version of which is Orchid Soleil, a fantastically radiant blend of florals and warm, skin-like notes. Without giving too much away, I’d say it’s one of TOM FORD’s best offerings to date. Yup, that sounds about right!
INTRODUCING THE SOLAR SIDE OF THE ELUSIVE TOM FORD ORCHID. A RADIANT AND SENSUAL FORCE OF NATURE, THE NEW SCENT CAPTURES THE SEDUCTIVE WARMTH AND REFLECTIVE BARE SKIN OF THE TOM FORD WOMAN.