“It’s chic to be drab” DS & Durga tells us in the tagline for their new fragrance, Brown Flowers. It’s an unusual statement from a fragrance brand, but DS & Durga is not your typical outfit and rather than trying to crowd please, like much of the fragrance industry, they’re not afraid to be different. The tagline and name of the fragrance come with tongue pressed firmly in cheek (Brown Flowers is so off-putting it comes full circle). But let’s not mistake DS & Durga for not being serious – they may not take themselves seriously (they have fun with what they do), but they certainly do take the creation of unique perfumes very seriously indeed.

At the London launch of Brown Flowers, DS & Durga perfumer and co-founder David Seth Moltz provided a very specific description of the inspiration of the fragrance, derived from a visit to Philip Johnson’s glasshouse in Connecticut. I shall paraphrase below:

“Perhaps someone’s aunt stays in the guest house, she’s a dilettante who gets into drawing classes, and starts making potpourri. She makes a perfume called Brown Flowers, made with a musk you can only get in Europe. Everyone’s wearing it. If she could just get a few bottles into Barneys she’ll have made it. She has a boyfriend who plays a guitar in a band, nobody knows his name. It’s a drab heavy ‘70s floral. Oh and her name is Simone by the way.”

I truly admire a brand that creates such vivid and specific olfactory stories and without a single material being mentioned in that description above, one gets a real sense of what this fragrance is trying to convey. So is Brown Flowers really a drab floral? Does it evoke the 1970s? And more importantly, should you seek it out and give it a sniff? Is it chic in a counter-culture way? Well, read on and you shall find out!