I’m always crushing on something scented or other. My nose knows no limits. Candy Crush is where I showcase the beautifully scented things I’m crushing on right now so you can hopefully develop a crush too.

 I love Editions de Parfums Frederic Malle. It is, hands down, one of my favourite fragrance brands and I’ve said many times before that it’s one of those rare cases where I would happily own every single fragrance in the collection. Honestly, there isn’t a single dud in the entire line and that too, is quite rare. Malle has curated a fine collection of scents – perfumes created by the greatest perfumers and presented without fuss, allowing the fragrances to speak for themselves. They are some of the best, if not the very best perfumes on the market – fact.

I’ve think I’ve hammered the point home, haven’t I? If I haven’t, let me summarise: Editions de Parfums Frederic Malle is amazing. The end.

Eau de Magnolia by Carlos Benaim for Editions de Parfums Frederic Malle
Eau de Magnolia by Carlos Benaïm for Editions de Parfums Frederic Malle

It seems that the world’s greatest, and possibly only perfume curator is spoiling us. Last year, after four years of long, painful silence, Frédéric Malle launched the extraordinary Dries van Noten – a perfume that genuinely is like no other, and this summer he is generously treating the world to yet another, brand new fragrance. It seem that, much like buses, Monsieur Malle’s perfumes come in multiples and after a lengthy wait. But who are we to complain?

The new edition to the extensive and wonderful Editions de Parfums library is entitled ‘Eau de Magnolia‘ and is penned by venerable perfumer Carlos Benaïm, the man behind scents such as Viktor & Rolf’s Flowerbomb and Dior’s Pure Poison. The fragrance is billed as both an entirely new take on the classic ‘Eau de Cologne’ as well as a beautiful presentation of the magnolia flower, and one should see it as a perfume that sits somewhere smack bang in the middle of these two things.

“This time the conversation between Frédéric Malle and Carlos Benaïm was on the headspace analysis of the magnolia and the fact that the flower is closer to an Eau de Cologne than to a classic flower. Carlos then suggested to magnify the hesperidic equilibrium of the Magnolia to enhance the Eau effect and to add a woody vibration to give it depth and sensuality. The result is a fresh chypre, an extraordinarily transparent and very natural, smelling note, animated by a somber base (vetiver, patchouli) that gives it a touch of mystery. A timeless summer perfume.”

Magnolia blooms sing with a complex profile of odours that range from the zesty smell of lemons to the waxy and almost cheesy scent of gardenia flowers. It’s a truly versatile bouquet that can radiate with freshness or revel in plush creaminess, depending entirely on how it it used. Frédéric Malle and Carlos Benaïm’s take on magnolia errs on the fresher side of things, creating a perfume that veers from eau de cologne to floral chypre in an incredibly enjoyable manner.