Tuberose, Cocaine & Mercury- Jusbox Perfumes Use Abuse Perfume Review

Tuberose, Cocaine & Mercury - This is Jusbox Use Abuse

Tuberose, Cocaine & Mercury – This is Jusbox Use Abuse

I get bored of new niche brands, I really do. Yes, there are a lot of wonderful new things popping up on a daily basis but my problem is that so many of them are nothing more than familiar fragrances housed within pretty bottles, with some gimmick or other to set them apart from everything else on the shelves. They often try and offer something new, something exciting, but in more cases than not it’s just the emperor’s new clothes – pretty packaging, yes, but what’s within is nothing more than derivative juices, or in some cases, pretty dreadful smells! So yes, I’m a bit cynical of new niche brands, but not all of them are bad – in fact, some of them are bloody brilliant!

Jusbox Perfumes could fall into the trap of being yet another niche brand with a gimmick if it weren’t for two important factors; 1) the scents are incredibly well made, and are not secondary to their packaging; and 2) the attention to detail the brand has factored in to every element of the product is remarkable, not to mention perfectly in keeping with their overarching concept. It’s the little things that matter here – the weight of the vinyl-capped bottle, the fact that each is sold in a 78ml size, the boxes which contain beautiful CD cased-sized cover art for each scent, the individual print designed for each fragrance, and need I mention the fact that the four scents in the collection have been composed by two industry greats – Dominique Ropion and Antoine Lie? I could go on.

The concept behind Jusbox is the link between music and scent. Their four fragrances are inspired by a particular decade of music, as opposed to a specific genre. For the 1960s we have Beat Café (Dominique Ropion), a tobacco, leather and booze fragrance inspired by Bob Dylan,  for the 1970s there is 24 Hour Dream (Antoine Lie), a hazy vanilla and patchouli scent that feels like a hippy encounter with a mind-altering substance at Woodstock and for the grungey 1990s we’re treated to Micro Love (Dominique Ropion), an aquatic with the feel of hot circuit boards. You may have noticed that I’ve omitted one fragrance from these descriptions and you would be right and that’s because today’s review focuses on my favourite from the collection: Use Abuse.

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Omnomnom – Juliette Has a Gun MMMM… Perfume Review

MMMM.... - The Name Says it All

MMMM…. – The Name Says it All

As you can probably tell by looking at the photographs in this post, I had quite a bit of fun putting this review together, and fun certainly seems to be a central theme at the heart of the fragrance in question. To me, perfume is not something to be taken too seriously it is, after all, a frivolity – a consumer product to be enjoyed. Some brands get this and Juliette Has a Gun is definitely one fragrance house that certainly knows how to have fun with fragrance. Their collection is served with tongue firmly pressed in cheek and they set out to make fabulous fragrance, yes, but also scents that are for vibrant and complex characters. You’ll either get them or you won’t.

MMMM… is the latest launch from Juliette Has a Gun and, as the name suggests, it’s a delectable gourmand of scent, or as the brand calls it “a zero calorie treat”! This is Juliette Has a Gun and brand creator Romano Ricci really having fun. With MMMM… they have brought us a fragrance that is to be enjoyed guilt-free and in excess, for yourself and for those around you. MMMM… is a gourmand that is vivid and a little bit ridiculous but also hugely luxurious. To me, it feels like the kind of thing you could pick up in Ladurée or Pierre Hermé – a couture treat to be enjoyed with an Ispahan and a steaming hot cup of Marie Antoinette tea. MMMM…

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Black, White & Purple – Atelier Cologne Mimosa Indigo Perfume Review

Mimosa Indigo by Atelier Cologne

Mimosa Indigo by Atelier Cologne

Atelier Cologne, the purveyors of the modern eau de cologne, have launched a brand new collection of five fragrances entitled ‘Collection Orient’. Oriental fragrances, and oriental collections for that matter, are a dime a dozen in the world of perfumery and so often they present nothing more than the same notes in the same dense manner and in the same black and white bottles, but not Atelier Cologne’s Collection Orient. No, this collection is something different altogether. For a start, the bottles are white, hinting at a look at the genre from an entirely new angle, whereas the scents themselves are entirely unexpected and refreshingly unique, subverting one’s ideas of oriental scents rather marvellously.

I haven’t sniffed the entire collection yet (we did give Tobbaco Nuit a good nose in episode one of Fume Chat), but the clear standout from the Collection Orient fragrances I have smelled is Mimosa Indigo. Now, I like me a mimosa, but good ones are hard to find, so it’s always reassuring when a respected brand such as Atelier Cologne gives the note a go. Mimosa Indigo is described as a “velvet and addictive” cologne, taking inspiration from the story of a three am trip home after an evening spent in a New York jazz club whilst wearing the most amazing purple dress, you know, as you do. This is Atelier Cologne shaking up the genre and doing it exceptionally well.

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The Urban Jungle – Jo Malone London Basil & Neroli Perfume Review

New from Jo Malone London: Basil & Neroli Cologne

New from Jo Malone London: Basil & Neroli Cologne

I’ve said it many times before, but I’ll say it again: I’m a big fan of Jo Malone London. To me, they do what they do very well and what they do is create easy wearing fragrances that feel comfortable both on the skin and in the home. Sure, they’re not pushing the known boundaries of olfaction, but they often add a contemporary and eccentric twist to their fragrances, taking the familiar and making it novel. Most importantly though, Jo Malone London fragrances tick the box that should be first and foremost on every perfume lover’s priority list: they smell good.

Seeing as I enjoy the brand so much, it’s understandable that it was with both excitement and trepidation that I uncorked my sample of JML’s latest scent ‘Basil & Neroli‘. Why? Well, they’ve been on a bit of winning streak lately. Last year’s Mimosa & Cardamom was a triumph – one that has crept its way into my top ten fragrances of all time (quite an accolade, if I do say so myself), not to mention the fact their recent additions to the Cologne Intense series, specifically Incense & Cedrat and Orris & Sandalwood, have also been exceptionally good, and quite unique. So yes, I wondered whether Basil & Neroli would be the one to break this streak or whether it would be yet another success. You’ll have to read on to find out the answer…

Basil & Neroli was created by perfumer Anne Flipo, the nose behind L’Artisan Parfumeur’s La Chasse Aux Papillons and Jo Malone London’s Herb Garden Collection. She describes the fragrance as “a fresh, sophisticated, sensual floral with green facets” adding that it is “stunning in its simplicity”. The brand however, calls it a “London lark”, positioning Basil & Neroli as something much more fun, playful and quintessentially British. Whether it be refined or rowdy, what’s for sure is that Basil & Neroli is a fragrance created in the Jo Malone London school of thinking, meaning that it serves up an unusual twist on two familiar ingredients, juxtaposing the savoury & the sweet, and the green & the white.

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Structural Integrity – CHANEL Nº5 L’EAU Perfume Review

Structural Integrity - Nº5 L'Eau by CHANEL

Structural Integrity – Nº5 L’Eau by CHANEL

There’s always a sense of unease amongst the perfume-appreciating public when a brand announces that they are tinkering with a classic and presenting it in a new guise. Teeth are clenched, short breaths are inhaled and noses are on guard, all held in hope that whatever this new fragrance child turns out to be, it lives up to the high standards set by its forbearer. Personally, I’m not so precious about the classics and I view these remixes as being similar to the remake of an iconic film. Just because something is being remade, doesn’t mean that every single copy of the original will be deleted. The classic will still be there so if the new version doesn’t resonate, that’s fine, one still has their classic to enjoy. So yes, brands can remix and remake as much as they like because you know what? The results can often be quite interesting indeed (case in point: Shalimar Parfum Initial).

I say all of this because CHANEL are just about to launch Nº5 L’EAU, an entirely new interpretation of none other than Nº5, arguably the most famous perfume in the world. L’EAU comes as the first rehash of Nº5 under the penmanship of Olivier Polge, CHANEL’s latest in-house perfumer, who took the reigns in 2015. This however, is not the first rebirth of Nº5, which has seen a number of incarnations in its time, starting as an Extrait composed in 1921 by Ernest Beaux before the perfumer revisited the composition to create an Eau de Toilette just two years late in 1924. Under perfumer Jacques Polge’s tenure, we saw an Eau de Parfum concentration composed in 1986 in addition to an ‘Eau Première’ version which followed in 2007 as an introductory scent for a younger audience. Now we have L’EAU, a fragrance that is being billed by CHANEL as the Nº5 of today.

“A fragrance for here, now and always” – that’s how CHANEL describe Nº5 L’EAU. The fragrance is a “complete reinvention” of the original but at the same time, the brand is quick to point out that Olivier Polge has been respectful of Nº5’s history whilst he has dissected the formula to see just how it ticks, and rightly so. Nº5 L’EAU looks to the future to create a new Nº5 – a Nº5 for the modern generation. The trick here is to create something new from something so instantly recognisable, to make the known surprising and to not lose the spirit of the composition along the way. So how successful has the exercise in modernising and lightening an olfactory icon been? Well, you’ll just have to read on to find out!

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Sun Worship – TOM FORD Orchid Soleil Perfume Review

Orchid Soleil by TOM FORD

Orchid Soleil by TOM FORD

TOM FORD is a bit of a legend in the fragrance world. Well, that’s more than just a touch of an understatement, if I’m honest, and it would be fair to say that he is one of the few modern fashion designers that has successful built a fragrance empire that works in complete symbiosis with their clothing lines. TOM FORD perfumes ooze with style and finesse, but they often also boast bold signatures that set them apart from the crowd. Sniffing them, one gets the impression that Mr. Ford is genuinely a fragrance aficionado and his collection offers up its fair share of cool classics and olfactory oddities. In short, the TOM FORD fragrance line is one of the best out there.

The first fragrance to be launched under the TOM FORD name was Black Orchid (side note: we mustn’t forget that Mr. Ford launched a number of amazing scents at Gucci and YSL, namely Envy & Rush for Gucci and Rive Gauche Pour Homme, M7 and Nu for YSL) – a scent that quickly established the brand as a serious contender within the industry. Since then, Black Orchid has been remixed and revisited a number of times, the latest version of which is Orchid Soleil, a fantastically radiant blend of florals and warm, skin-like notes. Without giving too much away, I’d say it’s one of TOM FORD’s best offerings to date. Yup, that sounds about right!

INTRODUCING THE SOLAR SIDE OF THE ELUSIVE TOM FORD ORCHID. A RADIANT AND SENSUAL FORCE OF NATURE, THE NEW SCENT CAPTURES THE SEDUCTIVE WARMTH AND REFLECTIVE BARE SKIN OF THE TOM FORD WOMAN.

– TOM FORD

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Liberty Art Fragrance – BYREDO Heliotropia Perfume Review

2016-07-29 16.32.10

Heliotropia – Inspired by London’s Quirkiest Department Store

Whenever I go to London I inevitably end up paying a visit to Liberty. The place is like a fairytale, I tell you. Housed within a mock-Tudor building built using the timber from two ships (HMS Impregnable and HMS Hindustan), Liberty stocks a wonderful array of treats, ranging from silk scarves in beautiful Liberty Art Fabric to exotic nicknacks, not to mention their impressive perfumery which houses classic and contemporary brands aplenty. It’s London’s most unique retail destination and it epitomises everything that is great about Britain: quirkiness and higgledy-piggledy-ness.

Swedish fragrance house, BYREDO, who have a space within the store, have just launched a fragrance exclusive to and inspired by Liberty. It’s called ‘Heliotropia‘ and it’s described as a “heady infusion, in turns virginal and narcotic” that “carries the mind to a dream like place, a higher state of illusion.” Much like Liberty the store, Heliotropia the fragrance is a fantastical experience that beguiles, fascinates and amuses. One may not enter it expecting to make a purchase, but they will leave with something that money can’t buy: a sense of bewilderment. How’s that for a headline?

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