Vintage Shocking Ad
Shocking de Schiaparelli

The Gone, But Not Forgotten series focuses the spotlight on those fragrances that, despite being absolutely wonderful, have suffered at the hands of the unfortunate inevitability, and my biggest bug-bear of the industry that is discontinuation. They may be gone, but this series aims to ensure that these gems certainly aren’t forgotten.

When I first had the idea for the series there was one perfume in the back of my mind that would be the ultimate addition, the holy grail of rare, discontinued perfumes that would be nigh on impossible to obtain. That perfume was Shocking by Schiaparelli. Luckily for me I have been able to get my greedy little hands on a 7.5ml bottle of pre-1970s Shocking Parfum, and I am pleased to say that I am as wowed by it as I thought I would be.

Shocking was created by Jean Carles in 1937 and was named after the shade of hot pink that Elsa Schiaparelli created for her collections. Schiaparelli was known for actively embracing the surrealist movement (her famous shoe hat is all the proof you need) and a lot of her creations took inspiration from Dadaism so it stands to reason that her most famous fragrance is bold, beautiful and unconventional.

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