Truth or Dare
Madonna – The Candy Perfume Girl

This post should come with a disclaimer – I am a Madonna fan, or as I put it ‘a royal subject of her Madgesty’. I just can’t help myself – I love her music, I admire her immensely for doing everything a man can do but better (and for getting away with it), for doing a lot with average talent, heck even this blog is named after one of her songs, so yes it is fair to say that I kinda like the Queen of Pop. I am also a HUGE fan of white florals, which may lead you to think that I was destined to adore Madonna’s first perfume ‘Truth or Dare’, I mean after all how could I not be biased when one of my favourite icons releases a perfume that fits very nicely into one of my favourite genres?

The truth is that the release of Truth or Dare was quite nerve-wracking for me. First things first, there have been many rumours about a Madonna perfume over the years and it would be fair to say that she should have done it a long time ago, back when she was more of a leader and less of a follower. Secondly, aside from a few glorious exceptions (Rossy de Palma, Tilda Swinton and Sarah Jessica Parker etc.) celebrity perfumes tend to be naff, thoughtless concoctions created as a quick cash cow for whoever feels the need to put their name to one. But as news of Truth or Dare startled to trickle into the blogosphere my fears were put to rest and I was particularly encouraged by the fact that her perfume would be a Fracas inspired white floral – a genre that she is known to love.

Truth or Dare, Madonna’s first and long-awaited foray into the perfume market is created in conduction with Coty, it is also part of her new lifestyle/fashion brand of the same name and was developed by perfumer Stephen Nilsen (Donna Karan Gold, Hillary Duff With Love). With Truth or Dare Madonna was looking to create something personal that was an expression of herself and her love for perfume, but could also be accessible to others, she wanted “something classical and timeless and yet modern” [1]. It is aimed at women between the ages 25-45, with the main focus being on the 35-45 bracket, a fact that I find baffling seeing as Madonna is currently 53 (at the time of writing). Anyhoo, on to the fragrance…