Jessica Chastain looks good in EVERYTHING, even purple paint...
Jessica Chastain looks good in EVERYTHING, even purple paint…

The stand-alone feminine fragrance is the bread and butter of the designer fragrance world. I personally find it fascinating to see what the big three houses (Chanel, Dior and YSL) will do with their next feminine pillar, as with each release one sees the change in times and tastes, and it seems that change is definitely afoot at YSL. Having recently, under the direction of Hedi Slimane, dropped the “Yves” to become simply “Saint Laurent Paris” the fashion side of the brand looks to move in a new direction and the fragrances may just follow suit.

When I think of YSL (the perfumes will still be marketed under the old name) I think of bold, fearless perfumes such as Opium, Rive Gauche, Paris and Kouros. Yes these fragrances embody the styles of their respective eras but they’ve always seemed, to me at least, to capture the spirit of Yves Saint Laurent the man and the renegade designer perfectly. Recent efforts by the brand however, have failed to live up to the legacy of the classics.

Manifesto, created by perfumes Flipo and Doc Long, is YSL’s first major feminine release since Parisienne in 2009 and whilst that wasn’t exactly a tough act to follow it feels like the pressure is on for YSL to bring out something new and daring. Well, it appears that YSL have sensed this pressure, describing Manifesto as “an attitude, a burst of laughter, a tone of voice, a presence” [1] and “the manifesto of femininity” [2]. Is it really as daring as it seems?

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A massive thank you to everyone who viewed the special fragrant event for the Instability-in-Stability Loft Project. We had a great discussion about scent memory and it was excellent to have such a fantastic interaction from our viewers.

Above is Part 1 (of 6) of the event for those of you who missed it or for those who would like to watch it again. If you have any comments or thoughts about the event or about scent memory then please leave a comment in the box below the jump.

Apologies for taking so long to get the videos on here but I’ve had some problems with LiveStream and embedding.

Parts 2-6 below the jump…