The Long-Awaited Gabrielle
Here she is, finally!
Gabrielle is the first feminine pillar fragrance from CHANEL since Chance in 2002. That’s a 15 year gap, which is somewhat unprecedented in an industry that is all about churn, churn, and more churn. But thankfully, CHANEL is a house that takes their time when it comes to fragrance. Of course, since 2002 CHANEL has launched fragrances, releasing a number of flankers of their existing perfumes, not to mention the launch of their Les Exclusifs collection as well. So Gabrielle isn’t the first new fragrance from CHANEL in 15 years, but it is the first entirely new pillar for women.
You may have guessed from the name, that Gabrielle takes inspiration from the brand’s founder Gabrielle ‘Coco’ Chanel. At CHANEL all roads lead back to Coco and a number of their fragrances have historically born the name of the founder (Coco, Coco Mademoiselle and Coco Noir), whilst others are named for dates that were important to her (Nº19 and Nº22), so Gabrielle is very much in this same vein. But for Gabrielle it is the rebellious and passionate spirit of Gabrielle Chanel that is celebrated, not just her name.
“I have chosen the person I want to be and am” said Gabrielle Chanel and Gabrielle the perfume, which has been composed by the brand’s in-house perfumer Olivier Polge, is described as being as “majestic, courageous, valiant, bold and passionately feminine” as Chanel herself. The fragrance is a floral, a “dream flower, an explosive corolla, a whirlwind of petals”, created to encapsulate the spirit of the founder. So how does this new addition to the CHANEL collection measure up to the brand’s other classics and was it worth the 15 year wait? There’s only one way to find out – let’s sniff!