With the pandemic, testing fragrances has become much harder. Many of us cannot go to shops to test perfumes (or understandably, we do not want to) and even if we do go into a shop, getting hold of a perfume tester isn’t easy. There are a lot of barriers in the way and at Escentual, we want to make it so much easier for people to explore our range of fragrances. So, enter #EscentualScents – a monthly discovery box (curated by yours truly) that you can purchase to explore the world of fragrance. We are so excited!

June’s box – New Launches – is now on sale.


Vetiver is a fascinating material. It is, at once, entirely distinct, but also completely versatile, allowing itself to be pulled into various directions – each different, but each distinctly ‘vetiver’. It’s a chameleon in that way, noticeable in its bright greens, browns and yellows, but it has the ability to take on many forms to conceal itself. Vetiver’s versatility comes from its complexity – it has a wonderfully complex odour profile with facets of citrus, grapefruit, smoke, grass, hay, mineral, salt, earth, nut, malted sugar and more. Vetiver is remarkable.

For St. Vetyver, the latest fragrance from super cool indie brand D.S. & DURGA, we are whisked away to a balmy evening in the Caribbean with a vetiver that celebrates the golden, boozy and warm facets of this wonderful material. The brand calls this an “island vetyver” that “pays homage to the famous Caribbean colognes of sailors and lovers of the sea” that boasts a pure aged distillate of vetiver. It all sounds rather exciting and to be honest, they had me at ‘vetiver’, but when they threw some sailors into the mix, I was fully sold on the concept…

So is this a fantasy vetiver that transports us to tropical islands? Let’s find out.

It’s Monday, and you know what that means? It means it’s time for a new IGTV video (if I remember to do so, which I have, in fact, done so today!). This week I’m sniffing five new fragrance launches that you need to know about. They include, something pink and fruity from Moschino, something chic and contemporary from Shiseido, and something jammy and tart from Jo Malone London, plus a few more wonderful things. To watch, click here, or head below the jump for the embedded video! Enjoy!

We’re kicking off a new series on Escentual – it’s called ‘My Life in Perfume’ and in it, we ask people to share the perfumes they have worn throughout their life, from their first perfume, to the perfumes that opened their eyes to what perfumery can be. The first person featured in the series is……me! I share the fragrances that have shaped my life, from my very first loves, to the fragrances I am loving right now (there are a few embarrassing photos thrown in for good measure too). Check it out by clicking here!

In my IGTV video this week, I’ve talking through a selection of scents to wear this spring. For me, spring is all about dusting off the cobwebs of winter and stepping out into the cool air. In this selection you’ll find scents that brings you all of that, with freshness, greenery, floralcy and transparency a plenty. Check it out by clicking here or via the embedded video below!


Brioni is a brand known for effortless Roman chic and elegant tailoring. It has a certain ease to it – you know, that simple, stylish quality that Italian men just have? That’s Brioni. The brand has has a number of fragrances over the years (all discontinued) and for 2021 they are launching a new signature fragrance: Brioni Eau de Parfum. To create this new signature, Brioni partnered with the Lalique group and worked with Robertet perfumer Michel Almairac (who has his own brand Parle Moi de Parfum), who pieced together a perfume with “few raw materials“. The result is a simple and elegant perfume that feels perfectly on brand.

I’m going to start this review by telling you that Brioni Eau de Parfum, had absolutely no right being this good. Yes, I know that’s a massive spoiler for how this review is going to go, but hey, I can’t always keep you hooked on suspense can I? So often, mainstream masculine fragrances are cheap, dull, derivative, or all of the above, which leads one to approach something like Brioni without much excitement, but let’s just say now that it is absolutely none of those things – in fact, I’d say it was luxurious, satisfying and stylish, and definitely a cut above its contemporaries.


I’ve always had an affection for Escentric Molecules as a brand. In particular, I appreciate how they’ve demystified perfume in ways that very few brands have. By offering up single materials alongside perfumes that explore those same materials in traditional compositions, Escentric Molecules (which is the brain child of perfumer Geza Schoen) has gone a long way to educate consumers about what they’re smelling. I like that – I get so tired of the bullshit in perfumery – of the mystery and magic marketed by brands who tell us their fragrances contain rare essences plucked from the butt cheeks of unicorns during a full moon….

Instead of cloak and dagger unicorn-related BS, Escentric Molecules presents something much more honest and authentic. It’s a straight talking brand from a perfumer who absolutely speaks his mind. So yes, it’s a brand I like and one that I find myself reaching for quite often, because not only are their fragrances intriguing (I love Escentric 04, 05 and Molecule 03 and 05, FYI) they’re also incredibly wearable.

If you don’t know the brand, you might still have heard of Molecule 01. This phenomenally successful fragrance, which outsells most fragrances in any store it is stocked, is simply one material diluted in alcohol. That material is Iso E Super, a warm, woody material that adds smoothness and depth when combined with other ingredients. The fact that Iso E Super plays so well with others is the inspiration for Molecule +, a new collection that explores how Iso E Super reacts when paired with another material, specifically a natural ingredient.