2017-11-09 01.52.56

I’ve learned to expect nothing but boldness from Beaufort London. As perfume brands go, they’re up there with the best of them when it comes to distinctiveness. In the politest possible terms, Beaufort fragrances are stinky – they have very distinct signatures and all fit the aesthetic of the brand, which is darkly historical with a modern twist. Imagine if Guy Ritchie did perfume, then that’s Beaufort London. Where so many niche brands get the look and concept right, but fall down at the juice, Beaufort London have never failed to make intriguing perfume (just see last year’s fascinating Fathom V for proof) and they’re not scared of the less than pleasant aspects of history, and olfaction either. Beaufort London fragrances may not be for everyone, but tell me, Dear Reader, what great things in life are?

Beaufort London launched with the ‘Come Hell or High Water’ collection, which took inspiration from Britain’s nautical heritage. This year the brand is adding a brand new collection called ‘Revenants’ which remembers historical figures through the art of olfaction. The first launch within the Revenants collection is Iron Duke and it is inspired by Arthur Wellesley, Duke of Wellington (1769-1852), who is described as a “celebrated horseman, warrior politician and sartorial pioneer”. It’s a fully-worked out concept with a beautiful promo shot by Matthew Seed and a bottle inscribed with a horse motif designed by tattoo artist Robert Gisbourne-Ashby. Iron Duke the fragrance is billed as a “strikingly powerful fragrance with animalic depths”, which certainly piqued my interest. Shall we dive in and see if it really is as filthy as it sounds?