We’re just over a week into 2021 and we already have the first big perfume launch of the year, which means this is my first perfume review of the year (exciting!) and it’s for a brand new CHANEL fragrance (very exciting!!) – a CHANEL Exclusif, no less (ARGH SO EXCITING!!!). This CHANEL fanboy is very please to be kicking off the year with something so wonderful – so, let’s take a few moments away from the world and enjoy a spot of scented beauty.

The latest addition to Les Exclusifs is Le Lion and it’s a long-awaited one, having launched in some territories almost one year ago! But now it’s here! As with all of the Exclusifs, Le Lion takes inspiration from the house itself, and this time the lion, the fifth sign of the zodiac and Gabrielle ‘Coco’ Chanel’s astrological sign, is the theme. In the 1920s, Coco fell in love with the city of Venice, being inspired by its art and culture, and like Chanel herself, the city existed under the guardian sign of the lion. The lion became an emblem for Chanel, both in her personal spaces (her apartment at 31 Rue Cambon was filled with lions crafted from marble, bronze and wood), but also in her clothing, with the symbol engraved on the buttons of tweed suits or the clasps of bags. The lion is a symbol of Chanel’s tenacity and endurance and this is the theme that the fragrance explores.

Le Lion the perfume, seeks to capture this tenacious personality but also the rich and exotic spirit of Venice, the city of the lion that Coco loved. CHANEL perfumer Olivier Polge was intrigued by the emblem of the lion rather than the animal itself, crafting a warm amber fragrance (I’m not using the “O” word, this is my replacement) with a “solar aura” and a “gentle strength”. Le Lion stands out as a uniquely intense and warm fragrance within Les Exclusifs, which tend to lean light, ethereal, abstract, and it is quite surprising in its richness. The big question though, is whether it was worth the wait? Well, read on and you shall see!