Alexander McQueen Couture

Magnetic Elegance

Puredistance is an ultra-luxe and ultra-exclusive niche brand based in Vienna. The brainchild of Jan Ewoud Vos, Puredistance is a brand that offers exclusivity without snobbery or pretence, their perfumes are designed to be “elegant, sophisticated, timeless” [1]. The line currently consists of three perfumes; Puredistance I, Antonia and M. Puredistance I was their first perfume release and was created by Annie Buzantian (originally for herself) in New York, it is described as “understated elegance in its purest form” [2].

I’ve had my sample of Puredistance I (generously given to me by Vanessa of Bonkers About Perfume, thank you Vanessa!) for quite a while now, having tried it many times but I have put off writing a review, simply because I struggled to wrap my head around such an interesting perfume.

I’m sure you’d agree with me when I say that possibly the best part of being a ‘Hardcore Fumehead’ is sampling and trying new fragrances. When I sample new stuff I find that my thoughts tend to fall into one of four categories; it’ll either be love at first sniff, or hate at first sniff, it may even be general apathy at first sniff but sometimes I come across a fragrance that provokes a response of ‘hmm, what is this?’, Puredistance I was one of these fragrances.