I get bored of new niche brands, I really do. Yes, there are a lot of wonderful new things popping up on a daily basis but my problem is that so many of them are nothing more than familiar fragrances housed within pretty bottles, with some gimmick or other to set them apart from everything else on the shelves. They often try and offer something new, something exciting, but in more cases than not it’s just the emperor’s new clothes – pretty packaging, yes, but what’s within is nothing more than derivative juices, or in some cases, pretty dreadful smells! So yes, I’m a bit cynical of new niche brands, but not all of them are bad – in fact, some of them are bloody brilliant!
Jusbox Perfumes could fall into the trap of being yet another niche brand with a gimmick if it weren’t for two important factors; 1) the scents are incredibly well made, and are not secondary to their packaging; and 2) the attention to detail the brand has factored in to every element of the product is remarkable, not to mention perfectly in keeping with their overarching concept. It’s the little things that matter here – the weight of the vinyl-capped bottle, the fact that each is sold in a 78ml size, the boxes which contain beautiful CD cased-sized cover art for each scent, the individual print designed for each fragrance, and need I mention the fact that the four scents in the collection have been composed by two industry greats – Dominique Ropion and Antoine Lie? I could go on.
The concept behind Jusbox is the link between music and scent. Their four fragrances are inspired by a particular decade of music, as opposed to a specific genre. For the 1960s we have Beat Café (Dominique Ropion), a tobacco, leather and booze fragrance inspired by Bob Dylan, for the 1970s there is 24 Hour Dream (Antoine Lie), a hazy vanilla and patchouli scent that feels like a hippy encounter with a mind-altering substance at Woodstock and for the grungey 1990s we’re treated to Micro Love (Dominique Ropion), an aquatic with the feel of hot circuit boards. You may have noticed that I’ve omitted one fragrance from these descriptions and you would be right and that’s because today’s review focuses on my favourite from the collection: Use Abuse.