Somewhere in Paradise Lies Tom Ford's Fleur de Portofino
Somewhere in Paradise Lies Tom Ford’s Fleur de Portofino

Tom Ford’s Neroli Portofino series is a collection within a collection. Housed like a fragrant Matryoshka inside the Private Blend collection, the four colognes that currently comprise the series (Neroli Portofino, Mandarino di Amalfi, Costa Azzura, and now, Fleur de Portofino) tick all of the required boxes; 1) they smell great; 2) they are so much more than straight-up Eau de Colognes; 3) they’re unique; and 4) they have decent longevity and sillage. Don’t be fooled by the (rather beautiful) transparent bottles cast in varying hues of blue and green, because there are some intriguing, and complex juices within.

Fleur de Portofino is the latest addition to the Neroli Portofino collection and it marks a bit of a shift from the world of contemporary Eau de Cologne, to the domain of the floral, where the wistful reigns supreme. The spirit of the collection is well and truly alive here, with lots of aquatic vibrancy and freshness however, flowers take centre stage and the beauty of citrus has been instructed to wait in the wings. The result is a floral that presents a new olfactory take on the mediterranean – one that is teeming with life.

“Vibrant. Carefree. Captivating. Private Blend Fleur de Portofino is inspired by the cascades of white flowers that spill off the the branches of the white acacia beloved shade tree that dots the mediterranean’s gardens and lines its tranquil avenues. Fleur de Portofino creates a crisp and bright floral accord from this bloom, then surrounds it with effervescent citruses and acacia honey. The fragrance creates an effect of sheer floral possession that is incomparably hypnotic and extremely bold.”

– Tom Ford

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Tom Ford's Neroli Portofino Collection
Tom Ford’s Neroli Portofino Collection

If there ever was a time for Tom Ford to launch two new colognes, now was it. The relentless heat of summer appears to be continuing, well, relentlessly, and light, citrus-centric and floral colognes really are the genre du jour at this time of year. When the sun beats down indiscriminately in the sky and the muggy air really starts to the take the biscuit, the humble eau de cologne really is the only way forward.

Of course, Tom Ford’s fragrances are generally contemporary and high-fashion twists on traditional themes, therefore any eau de cologne launched by the brand isn’t likely to be conventional. Just take Ford’s Neroli Portofino, for example – a vibrant and clean neroli-based cologne that does the unthinkable – it lasts, and lasts. Tom Ford’s colognes may tip their cap to history, but as with all things he touches, they are exceptionally modern.

Much like last year’s Oud Wood Collection, Tom Ford is capitalising on the phenomenal success of Neroli Portofino to create the Neroli Portofino Collection. This capsule collection within Ford’s series of Private Blend consists of the aforementioned Neroli Portofino and two new colognes as stable mates – Costa Azzurra and Mandarino di Amalfi. One represents the early morning sun over a glimmering ocean, whilst the other is that same ocean scene as the sun dips below the horizon.