Pack your bags because CHANEL is taking us on holiday. They’ve booked the most luxurious mode of transport – no, not the Orient Express or Emirates First Class, it’s something much more special than that for this is an olfactory odyssey that takes one on a historical trek though the life and times of their inimitable founder: Mademoiselle Coco Chanel. There are three stops on the journey, so prepare to explore the green countryside of Normandy, dip your toes into the Atlantic coastline, and take long, endless strolls through a Mediterranean city. Don’t worry about packing any perfumes because CHANEL have got you covered with their latest collection: LES EAUX DE CHANEL.
With LES EAUX DE CHANEL, CHANEL say that it is not the destination that matters, but the journey. It is the idea of escaping – of exploring, losing oneself and finding oneself. It’s about traversing unchartered territory and experiencing new things. For the collection, CHANEL has called upon their in-house perfumer to create three contemporary eau de cologne-style fragrances (which are actually Eau de Toilette concentration) inspired by locations of historical significance to the brand. Housed within a new, travel-flask inspired bottle (which takes inspiration from vintage alcohol canisters carried in one’s waistcoat), these three ‘eaus’ mark a new chapter in the olfactory story of CHANEL. So let’s embark on an exciting journey and explore LES EAUX DE CHANEL.