Le Labo is a line that I’ve not paid much attention to, possibly because I’ve heard mixed things about the fragrances but also because the whole idea seems a little ‘gimmicky’ to me.

For those of you not familiar with the line, the basic idea is that each fragrance takes it’s name from its main component and its number from the number of ingredients used; so we can assume that Rose 31’s main component is rose (duh) and it contains a total of 31 ingredients. All Le Labo Fragrances are mixed to order at the Le Labo counter and the labels are personalised to include details such as the customer’s name and the store it was mixed in.

Rose 31 is marketed as a masculine and seems to be one of the most popular Le Labo fragrances, now that I have my hands on a bottle It seems a good opportunity to see what all of the fuss is about.

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