There are so many fragrance launches each year it’s difficult to write about them all. Speed Sniffs is a way to bring you to the point reviews fragrances that are quick and easy to digest. After all, sometimes all one needs is a few lines to capture the essence of a scent. Speed Sniffs are perfume reviews without all of the faff and tell you whether the subject is something you want to sniff or not. So hurry up and read, because we don’t have much time…
When I first cast my eyes over ‘Y‘, the brand new fragrance from Yves Saint Laurent, I was super impressed with just how handsome the bottle was. I mean, look at it! That gorgeous shade of sky blue juice and that steely, silver Y that stretches across and around the glass – it’s all aesthetically very pleasing. Even the theme of the scent was appealing – an ode to the white t-shirt for generation y, with a rapper, a sculptor and artificial intelligence researcher fronting the fragrance. Everything is very cool, very current and very casual. It all looks and sounds excellent, but how does it smell?
Smelling Black Opium, the latest from YSL, one finds it hard to believe that this fragrance comes from one of the most iconic and innovative designer fragrance brands of all time. Just think about it for a second, Yves Saint Laurent brought the world Opium, Paris and Rive Gauche, arguably three of the most important feminines released in the modern age. Not to forget the fact that they have also created cult classics such as Nu, M7 and Rive Gauche Pour Homme – perfumes that paint YSL as a brand with no fear, and a thirst to be different and divisive.
Black Opium is not an important fragrance, nor is it a particularly good one, and it seems that I’m not the only one to think so. Yesterday, Saint Laurent Paris (the fashion arm of YSL) distributed a press release on behalf of Creative Director, Hedi Slimane that distanced him from any involvement with the fragrance, stating that “no creative direction has been given by Hedi Slimane on the market launches and on the choices of artistic elements, or the definition of image, related to the product lines or the advertising campaigns of Yves Saint Laurent Beauté, including the ones of Black Opium”. All I can say is ‘ouch’, that’s not a good sign.
With each release, YSL seems to be creating more and more duds (does anyone even remember 2012’s Manifesto? Exactly) whilst simultaneously unleashing a regular wave of flankers of their flagship fragrances. Black Opium is the third permanent flanker to the Opium name since 2010 (the others being Belle d’Opium and Opium Vapeurs de Parfum) and was created by perfumers Honorine Blanc, Olivier Cresp, Nathalie Lorson and Marie Salamagne – a waste of talent, if there ever was one. YSL describe Black Opium as follows:
“2014’s Most Anticipated New Fragrance [..] Black Opium, the new feminine fragrance by Yves Saint Laurent – new glam rock fragrance full of mystery and energy. An addictive gourmand floral.”