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It’s National Fragrance Day and for the fifth year running, The Perfume Society are challenging us fragrance lovers to show them a #Smellfie!

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Show us your #Smellfie!

To celebrate National Fragrance Day today, The Perfume Society is encouraging perfume lovers across the land to share a selfie with a fragrance – something that they call a ‘smellfie’. Now in its fourth year, the idea of the smellfie is simple: one takes a snap of themselves with a fragrance, whether that be a favourite or simply the scent one happens to be wearing, and share it on social media. Easy, right? Other than the fact that we all adore a selfie, there’s also further incentive to share your smellfie in the form of a competition. To enter, you just need to do the following: