What exactly is the point of watermelon? It has always seemed to me to be the the most pointless of fruits because it smells and tastes of practically nothing. I’d go as far as saying that it is the worst fruit, along with grapefruit, which is also horrid due to its mouth-screwingly bitter taste. It is my impassioned hatred for watermelon that made Amorosa, the latest fragrance from Ruth Mastenbroek, such a surprise.
Ruth Mastenbroek is a British perfumer, and former President of the British Society of Perfumers, who has created perfumes for a number of niche lines, including Jo Malone, before deciding to go it alone and start her own brand. So far her line consists of two fragrances; RM Eau de Parfum and Amorosa. Ruth’s philosophy is “to create fragrances that are unique, luxurious and distinctive” , and if Amorosa is anything to go by, that is exactly what she does.
Amorosa is inspired by Italy, “its mountains, its clear turquoise skies”  and is described as “the seductive scent of a woman in love with life.”  It is a fascinating modern chypre that is a unique take on the genre. Not only does it showcase a beautiful watermelon note it does so in an interesting and new way. In an industry where “new” can be an alien concept, this is something absolutely worth celebrating.