It’s not a new thing for a fashion designer to launch an eponymous fragrance, or any fragrance for that matter. In fact, at this point, the idea is decidedly old hat. But the worlds of fashion and perfume are so inextricably linked that it still makes perfect sense for such a thing as the ‘designer fragrance’ to exist. After all, we simply cannot deny that perfume is the ultimate fashion accessory. Can you imagine leaving the house without any? Sacré bleu! It doesn’t bare thinking about!

Tunisian-born designer Azzedine Alaïa has waited a long time to launch his debut (and semi-eponymous) perfume, ‘Alaïa Paris‘ (penned by the talented Marie Salamagne, no less), and having spent some time with the fragrance this week I would say that it has been worth the wait. With Alaïa Paris, the aesthetic of the designer is perfectly in tune with the olfactory composition, making for a scent that, whilst not boasting any particularly bold statements, is unique and interesting enough to represent the style of such a venerable designer. Click here to head on over to Escentual to read my full review. Don’t forget to comment with your thoughts if you have tried Alaïa Paris.