Frida by En Voyage Perfumes
Frida by En Voyage Perfumes

Few artists are as iconic and confrontational as Frida Kahlo. From her dominant monobrow to her flirtation with androgynous clothing, Frida was never afraid to challenge preconceptions. Her work, which comprises of many self-portraits, is often brutal, displaying herself or her subjects in pain, or with their organs exposed, representing in some ways, her own damaged body that was catastrophically injured in a bus accident early on in her life. She challenged the world’s idea of what it means to be a woman, and defined her own idea of feminine beauty. Frida was a renegade and a free spirit, but she was also a prisoner of her own physical presence. Most of all, she was an artist with a fearless form of expression

The other Frida, the fragrance created by Shelley Waddington for En Voyage Perfumes, that is, also questions our preconceived notions. It takes the familiar note of tuberose and presents it as something otherworldly. It’s still recognisably ‘tuberose’ (which is music to the ears of this particular tuberose fiend), but it is so much more than just another take on a popular note, in fact, I would call it a detailed essay into the psyche and inspirations of one of the most unique artists ever to have lived. Frida was a rare bird and a unique voice from a richly cultured nation. Frida, the perfume is as complex and fascinating as its muse, and for that reason, it’s most definitely a worthy sniff.

“Viva la Frida Vida! This perfume celebrates the life of Frida Kahlo; the woman and artist, her suffering, her Mexican heritage and her love of nature. Frida was feminine, fearless and a revolutionary; she cross dressed, smoked cigars, and has been a part of pop culture for over 50 years. A world-travelled sophisticate who had love affairs with both men and women, Frida remained happiest at Casa Azul, her traditional family home. Tuberose, a flower that the Aztecs called the Boneflower, is an important note in this perfume as an homage to Frida’s brutal calamities and artistic transformation.”

– En Voyage Perfumes