Katie Puckrik Does Indeed ‘Smell’

YouTube frightens me slightly. Maybe I’m just a wimp but despite the wealth of content YouTube has more loons, weirdos (not the good kind) and trolls than any of the other ‘tubes’, including the London Underground, which indeed has its fair share. Other than the odd music video and occasional perfume-related video I really don’t visit it much and I admire those who can put themselves out there, warts and all.

One person who is not afraid of YouTube and actively embraces the medium with as much gusto as one person can conjure is Katie Puckrik of Katie Puckrik Smells. Katie’s YouTube reviews are pithy, fun and are splashed with charismatic wit, which is no surprise as Katie Puckrik is someone with oodles of charisma and she has been a key player in changing the way that perfume is discussed.

As a general rule of thumb I am not a big fan of YouTube perfume reviews, with my tastes lying with the written word rather than the spoken, but I always make sure I watch Katie’s videos because she talks about scent in not only an intelligent way, but because she makes it so much fun. It was for this reason that I jumped at the chance of spending an evening with Katie Puckrik organised by Olfactory Events and Perfume Lovers London.