Parle Moi de Parfum translates as ‘speak to me about perfume’ and it’s a name that I, as a writer of perfumer, can certainly get on board with. The brand is a family affair – created by Benjamin Almairac who, with his mother and brother, created a retail space in Paris that is also a functioning perfume lab, making perfumes created by his famous perfumer father, Michel Almairac (Gucci Rush, L’Artisan Parfumeur Voleur de Roses and Dior Fahrenheit, to name but a few). Perfumery is in the DNA of the brand it seems!

There are currently ten fragrances in the line, each of which is presented without gimmick. The idea of talking about perfume extends past the lab into the fragrance names, each of which contains a number that represents the number of modifications each formula went through before the final composition was agreed upon. One of the brand’s newest fragrances is Orris Tattoo / 29 – a perfume that centres on an icon of perfumery: the iris root. Parle Moi de Parfum describe the scent as being a “permanent scented reminder, a universal symbol, a unique self-expression like an invisible tattoo that withstands the test of time”, utilising a legendary material as olfactory ink. Colour me intrigued.