Last week’s Saturday Poll asked you about your birthday perfume traditions, and specifically whether you asked for, and received perfume for your birthday or whether you liked to treat yourself. It seems that the majority of you (59%) take the matter into your own hands and treat yourselves to a lovely perfumed-gift on your birthday. Very sensible if you ask me!
I was lucky enough to receive a bottle of L’Artisan Parfumeur’s Al Oudh from Nigel this year, who obviously was feeling the perfume love. I also treated myself to bottles of Amouage’s Honour Woman (a major lemming of mine for a whole year) and Guerlain’s Pamplelune. So yes, I was well and truly spoiled.
Following Tuesday’s review of Vero Profumo’s latest fragrance Mito I thought I would share this interesting interview with Vero Kern of Vero Profumo at the launch of her Mito Eau de Parfum in Milan.
In the interview, expertly conducted by Extrait.it, Vero talks about how she is a rebel, discusses the inspirations behind Mito, mentions a potential Mito Extrait and hints at the ideas for her next fragrance.
Vero Profumo’s first three fragrances; Rubj, Kiki and Onda are unusual, not only in their style and composition but also in the fact that they are each five star fragrances that can easily be considered as modern masterpieces. They each also have strong personalities, multi-faceted in themselves, but incredibly diverse in character as an entire entity – a collection to be envied.
With her initial collection Swiss indie perfumer Vero Kern proved that she has a natural talent for perfumery as well as a clear and fascinating artistic vision that translates effortlessly into her creations. For her line’s fifth anniversary year Vero Kern is introducing a brand new fragrance, one that doesn’t break cohesion of the line but also brings an entirely new approach to Vero Profumo.
Mito (Italian for “Myth”), will be the latest fragrance from Vero Profumo to join her Eau de Parfum collection. Taking inspiration from Italy, specifically the Villa d’Este in Tivoli, smelling Mito is like opening a time capsule, unleashing a single moment where as time has stopped in the garden of Villa d’Este, allowing Vero Kern to paint an olfactory oil-painting of the trees, mosses, flowers, stones, sculptures and water that inhabit such a beautiful space.
There is no sight more pleasing than the sight of rolling fields of lavender.
Lavender is beautiful, whether you like the smell or not you cannot fail to be moved by the sight of purple fields of lavender rolling under the summer sky.
Lavender is a smell that I have learned to love. For many years I couldn’t abide its smell, which to me was reminiscent of old ladies, underwear drawers and cleaning products. These connotations give lavender a bad rep that it absolutely doesn’t deserve for it is one of the most complex and pleasing fragrance ingredients available.
What I have found most interesting on my lavender scented journey is despite the fact that it is such a bold and distinct smell, it is also incredibly versatile and there are a melange of superb perfumes that showcase the note in unique and fascinating ways.
Lavender is part of the mint family and there are approximately 39 species within its genus. It grows in abundance across the world, mainly in; The Canary Islands, Madeira, North and East Africa, Southern Europe and the Mediterranean, Arabia and India. 
The smell of lavender is arguably one of the most distinct smells on the planet. It has many facets, it is herbal, sweet – like burned sugar, fresh, green, minty, menthol and floral. Despite its distinctive aroma, lavender is an incredibly versatile material that can be interpreted in a plethora of interesting and surprising ways.
Rubj The Actress – A talented diva, unconventional in her beauty and full of moxie.
Vero Profumo is the brainchild of Swiss Aromatologist turned Professional Perfumer, Vero Kern. The three Extraits from Vero Profumo are an absolute joy to behold, each one displays a distinct character; Kiki is the cheeky Parisian, Onda is the stoic, yet fragile Matriarch and Rubj is the Actress.
Unusual beauty appears to be a reoccurring theme amongst the three Extraits and none are more beautiful and unusual than Rubj. I see Rubj as an actress, a talented diva, unconventional in her beauty and full of moxie. She is the artist of the three, she appreciates the beauty in all things and whilst she may be hard to handle at times she makes up for it with vivacity and wit.
I think Rubj was always going to be my favourite of the three offerings from this line, I am a sucker for a white floral after all, and Rubj is very different from a lot of the white florals I own, she is much more understated and glamorous. Rubj is proof that amongst a sea of mediocrity within the perfume industry, there are still perfumers and perfumes with the ability to surprise, thrill and move you.
Onda The Matriarch – Strength, femininity, warmth and fragility.
Vero Kern’s perfume line ‘Vero Profumo’ consists of three Extraits and (three Eau de Parfums) called Kiki, Rubj and Onda. Each Extrait is a bold statement of character and displays Vero’s talent for creating olfactive stories that are as compelling as they are beautiful.
Onda is the most compelling of Vero Profumo’s three Extraits, she is the matriarch, strong, soft, caring and vulnerable. There is a distinctly ‘old-school’ vibe to Onda, she is rich and classy and harks back to the beautiful leather chypres of days gone by. Onda has a stoic beauty, she can be fierce and cold and she keeps her emotions to herself, but she loves and cares for those around her.
When I wear Onda I think of Tilda Swinton’s character Emma in the film ‘I Am Love’. She is the central pillar of her family and sacrifices her pleasures for those around her. Emma is strong, but at the same time she is broken and fragile. She gives up her virtuous nature to follow her desires and whilst her actions end in tragedy she displays tremendous strength of character along the way. It’s this strength of character that reminds me of Onda.
Vero Profumo is the brainchild of Swiss Aromatologist turned Professional Perfumer, Vero Kern. The line currently consists of three creations; Kiki, Onda and Rubj, all of which are available as Extraits or Eau de Parfums, with each concentration being a different composition.
Vero Kern describes her line of perfumes as “unconventional combinations of pure, high quality materials”  and after lengthy sampling sessions I have found each one to have their very own distinct character. I see them as three different personalities, each of them being unconventional and beautiful in their own way. This week I will explore the personalities of all three Extraits, starting with my happy, fun-loving girl, Kiki.
I am on a lavender kick at the moment so when my Vero Profumo samples arrived I was inevitably drawn to Kiki. To me, Kiki is the most joyful of lavender perfumes, there is a distinct sense of frivolity and a touch of naughtiness to it. Kiki is a flirt at heart, she likes to fall in love with all of the boys but never gives herself away, she is a free, fun-loving spirit that is irresistible in each and every way.