It’s Not That Easy Being Green, Or Is It?

2017-03-03-22-02-34

The New Green

Much like fashion, the trends of perfumery are cicular and what is in favour now, is likely to be garbage tomorrow. This is the nature of trends – we overdose on the good stuff for a period of time until we get sick of it and something else comes along, and perfume is no different. Just look at the 1980s, when syrupy atom bomb florals existed to; a) be so distinct that one knew what they were smelling a mile away; and b) to terrify the masses. Of course, those scents are as on trend today as leg warmers and zoot suits are, which is to say that they’re not. Heck, one can even look at the ’90s, with its sterile repentance of calone and white musk and see how those things too, are no longer ‘in’. It all comes in to fashion, goes out and then comes back in again in a never ending cycle.

Of course, some trends stick about and the lucky ones take their place in the hall of fame as an entirely brand new genre that constantly develops without falling out of favour. Oud is one such trend – a style that has stuck around for so long now, and in so many guises, that it’s arguably the newest olfactory family. A perfumery trend that has not stood the test of time however, is green. Green was massive in the ’70s and ’80s but fell quickly out of favour. Why? Well, these perfumes have a tendency to be harsh and bossy, rubbing people up the wrong way with sharp edges. Also, as lovely as plants and grasses are, who really wants to smell like them? Exactly. But, as we’ve established, all trends make a comeback and right now we’re seeing a verdant renaissance of green scents both in mainstream and niche perfumery: the new green.

Personally, green has always been the toughest of fragrance families to get on with. There’s just something so standoffish about green scents – something so impersonal and too redolent of nature that puts me off. I admire abstraction in my scents and too often, green fragrances are either too rooted in nature or are simply too harsh. But I’m an evolved perfume sniffer, I can appreciate beauty even in those places where I feel as if I’m likely not to find it. So I’ve put together a list of six green fragrances that actually tickle my fancy. These scents also represent the modern revival of green, which all kicked off with Maison Martin Margiela’s Untitled in 2010. So, Dear Reader, you won’t find your CHANEL Nº19 here nor your Vent Vert, but you will discover six modern green fragrances that will completely destroy that old idiom that says it’s not that easy being green. In fact, for these six scents, to be such a thing is really rather marvellous.

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It’s Not That Easy Being Green – Comme des Garçons Amazingreen Perfume Review

Amazingreen

Amazingreen, the new fragrance from Comme des Garçons, is not amazingly green

If I had a penny for each and every time I had mentioned that green fragrances really aren’t my thing on this blog I’d have, well I’d have at least 6 pennies I reckon. 6 whole pennies people! In a time of recession that kind of money is not to be scoffed at. Now I’m not entirely sure why it is that me and green things don’t get on, perhaps I just prefer the flowers to the trees, shrubs and leaves, but whatever the reason the truth is that when it comes to me, it’s not that easy being green.

Now if there is one thing I have learned on my journey, wading through all of this perfume, is to never say never. One may think that one hates green fragrances but one can never speak too soon because quicker than lightning someone like Vero Profumo will come along with a fragrance like Mito or Andy Tauer with Verdant and one can’t help but coo at how beautiful it is. But then sometimes you’ll come across a green fragrance that is neither awful nor beautiful, one that is simply nice.

Comme des Garçons’ latest release ‘Amazingreen’ is one such green fragrance and it intends to be “an explosive fragrance that is as wild as the elements” where “organic greenery meets with the explosive elements of smoke and flint.” The sheer mention of the word “greenery” in the latter of these statements would usually send me running for the hills, but I was surprisingly intrigued by a fragrance who’s name promises something that is both “Amazing” and “Green”. What I found however, is a fragrance that isn’t really either of these things, and I’m not entirely sure whether that is disappointing or not.

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