Happy Birthday, Alien!
“Alien is the very essence of femininity, it’s femininity incarnate. And femininity is a gift from heaven, a generosity, an instinctive intelligence.”
– Thierry Mugler
A long time ago in a galaxy far, far away, a silence overtook the stars. Thirteen years had passed since the Empress Angel ascended her galactic throne, and loneliness had taken hold in her couture heart. All around her she saw nothing but copycats, pale imitations and weaklings that couldn’t live up to her fierceness, her avant-garde angles nor the sheer power of her olfactory force. She was a supernova of edible treats over a dark nebula of patchouli and the others couldn’t compete. Angel longed for a sister, an extract of her fearless DNA that danced along the same double helix. Little did she know that she would get more than she bargained for, and she imagined into being a friendly rival who shone brightly over the galaxy and threatened her reign. Or something like that, anyway….
Back on Earth in 2005, 13 whole years after launching his debut fragrance, Angel, fashion designer, Thierry Mugler launched Alien, his sophomore perfume. Few designers and brands are so patient however, the Mugler model is one of perseverance where fragrances are allowed the time to find their target market, and to grow fondly in the hearts of their fans. Take Angel for instance, a perfume that was as divisive as Marmite when it was launched, and in fact, still is to this day. Mugler and Clarins (who hold the Mugler license) started with a small launch and invested both time, and care in slowly building a fan base, and a name for their product until it became one of the best selling fragrances in the world – an accolade that it still holds today.
Both Alien and Womanity (2010) have followed this blueprint, receiving long-term success rather than being quickly canned if they weren’t immediately successful in their first few months on the market. That said, Alien seems to have been fairly popular right from the outset, due perhaps in part to the fact that, whilst it is utterly distinct (there really is nothing quite like it still to this day), Alien isn’t quite as hard to get along with as the others. Don’t get me wrong, Alien is still a complete weirdo of a woody jasmine, but somehow it manages to bridge the divide between fantasy and reality, making for an accessible olfactory experience, enjoyed in full 3D and iMax.
